Smucker’s Uncrustables Now Come in Meat and Cheese Flavors
Michael Hemsworth — September 30, 2022 — Marketing
References: smuckersuncrustables & drugstorenews
The Smucker’s Uncrustables range has been expanded with new options to offer consumers a decidedly more savory sandwich variety that's perfect for enjoyment in school lunches.
The product now comes in Uncured Ham & Cheddar and Turkey & Colby Jack flavors, which both come in the signature handheld sandwich format. This promises to deliver a mess-free eating experience perfect for enjoyment anytime, but is particularly relevant for packing into lunches thanks to its no-prep format.
Director of Brand Strategy at J.M. Smucker Chris Achenbach commented on the new additions to the Smucker’s Uncrustables range saying, "Smucker’s Uncrustables have become a fan favorite. Kids and parents love the fun flavors that began with PB&J. To offer an even wider variety, we have now added tasty, wholesome meat and cheese bites that are perfect for the lunchbox.”
The product now comes in Uncured Ham & Cheddar and Turkey & Colby Jack flavors, which both come in the signature handheld sandwich format. This promises to deliver a mess-free eating experience perfect for enjoyment anytime, but is particularly relevant for packing into lunches thanks to its no-prep format.
Director of Brand Strategy at J.M. Smucker Chris Achenbach commented on the new additions to the Smucker’s Uncrustables range saying, "Smucker’s Uncrustables have become a fan favorite. Kids and parents love the fun flavors that began with PB&J. To offer an even wider variety, we have now added tasty, wholesome meat and cheese bites that are perfect for the lunchbox.”
Trend Themes
1. Savory Prepackaged Sandwiches - The expansion of the Smucker's Uncrustables range with meat and cheese flavors presents opportunity to disrupt the prepackaged sandwich market with a wider variety of options.
2. Mess-free Eating - The no-prep format of Smucker's Uncrustables sandwiches presents an opportunity to disrupt the convenience food market by providing a more efficient and less messy eating experience.
3. Expansion of Fan Favorites - Smucker's Uncrustables' introduction of new flavors presents an opportunity to disrupt the prepackaged snack market by expanding options of favored items.
Industry Implications
1. Prepackaged Sandwiches - The expansion of Smucker's Uncrustables range with meat and cheese flavors poses a threat and opportunity to disrupt the prepackaged sandwich industry by offering wider options.
2. Convenience Foods - The mess-free, no-prep format of Smucker's Uncrustables sandwiches offers an opportunity to disrupt the convenience foods market by providing an efficient and easy eating experience.
3. Snack Foods - The expansion of Smucker's Uncrustables' product offerings provides an opportunity to disrupt the snack food market by providing wider options for favored items.
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