The Brand 'Unblvbl' Imagined a New Style of Vape Branding
Mishal Omar — December 12, 2016 — Marketing
References: unblvbl.pro & thedieline
The Russian creative agency Unblvbl is known for its ability to create masculine brand identities. Its newest project comes in the form of e-juices for vaping.
The product's name is 'YaSam,' with the words meaning 'Myself.' There are three different products in the collection with various strengths that are represented in bold font. The liquids themselves are offered in simple glass bottles with labels that feature a muscled man covered in tattoos – imagery that is reminiscent of vintage tattoo parlor branding. The products were inspired by the habit of those who enjoy vaping to mix their own e-juices for their e-cigarettes.
The brand Unblvbl was designed in a nostalgic way that is likely to appeal to consumers who enjoy the practice of vaping.
The product's name is 'YaSam,' with the words meaning 'Myself.' There are three different products in the collection with various strengths that are represented in bold font. The liquids themselves are offered in simple glass bottles with labels that feature a muscled man covered in tattoos – imagery that is reminiscent of vintage tattoo parlor branding. The products were inspired by the habit of those who enjoy vaping to mix their own e-juices for their e-cigarettes.
The brand Unblvbl was designed in a nostalgic way that is likely to appeal to consumers who enjoy the practice of vaping.
Trend Themes
1. Masculine Vape Branding - Creating vape branding that appeals to a masculine audience with tattoo-themed packaging.
2. DIY E-juice - Capitalizing on the trend of vaping enthusiasts mixing their own e-juices by offering customizable strengths.
3. Nostalgic Branding - Using vintage tattoo parlor-inspired branding to appeal to consumers' sense of nostalgia.
Industry Implications
1. Vaping - Creating vape products with unique branding that stands out in a crowded industry.
2. Creative Agency - Offering branding and design services specialized in creating unique and memorable identities for clients in various industries.
3. Packaging - Innovating in the vape packaging industry with distinctive and bold designs that appeal to specific audiences.
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