N.Hoolywood Joins Umbro for a Retro Collaborative Capsule
References: coverchord & highsnobiety
Japanese designer Daisuke Obana along with his fashion label N.Hoolywood works in collaboration with British heritage sportswear label Umbro for a joint capsule for Spring/Summer 2019. The range features designs that draw inspiration from retro soccer components, translated across a selection of shorts, tees, and bucket hats.
The pieces are meant to recall memories of classic 90s looks rocked by Britpop legend Oasis as well. The tops are complete in a design that references the previous era's football kits and training apparel with sponsors and logo accents adorning the piece. The long sleeve tops arrive in the same design in color options of black, blue, red, or white. The shorts and the bucket hats arrive in more muted tonal options of either beige, olive green, or navy blue.
The pieces are meant to recall memories of classic 90s looks rocked by Britpop legend Oasis as well. The tops are complete in a design that references the previous era's football kits and training apparel with sponsors and logo accents adorning the piece. The long sleeve tops arrive in the same design in color options of black, blue, red, or white. The shorts and the bucket hats arrive in more muted tonal options of either beige, olive green, or navy blue.
Trend Themes
1. Retro Sportswear - Disruptive innovation opportunity: Creating limited edition capsule collections that draw on nostalgia for classic athletic wear to attract consumers who crave a connection to the past.
2. Soccer-inspired Fashion - Disruptive innovation opportunity: Collaborating with heritage sportswear labels to create fashion-forward pieces that reference iconic soccer designs to appeal to fashion-conscious consumers.
3. 90s Nostalgia - Disruptive innovation opportunity: Designing collections that tap into a desire for nostalgia, by referencing retro fashion trends and pop culture icons from the 1990s, to attract consumers seeking a connection to their youth.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Creating retro-inspired collections focused on nostalgic soccer designs to appeal to fashion-conscious consumers who value classic looks with a modern twist.
2. Sportswear - Disruptive innovation opportunity: Collaborating with fashion labels to create limited edition capsule collections that reference iconic soccer designs to appeal to consumers seeking unique, retro-inspired sportswear.
3. Retail - Disruptive innovation opportunity: Tapping into the 90s nostalgia trend by creating dedicated retro-inspired store sections or pop-up shops to attract consumers seeking a connection to their youth through fashion and style.
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