Nadiah Alsagoff's Umbrella Tells People Exactly Where They Are
Meghan Young — May 26, 2015 — Art & Design
References: behance.net & thisiscolossal
Umbrella shadows, especially when on a beach, are already considered worthy scenes to capture in photos and even on canvas. Yet one multi-disciplinary artist decided to bring a sense of purpose to typical umbrella shadow other than the fact that it shields people from sun and rain. Nadiah Alsagoff put 'You are Here' in clear type across a red surface so that when people looked down, the umbrella shadow read the same.
This is Colossal writes, "These shots are stills of a larger video art piece exploring Alsagoff’s interest in 'relationship between the body, the self and its position the everyday world.'" A clever interpretation, the umbrella shadow is simple and yet also provides deep meaning.
This is Colossal writes, "These shots are stills of a larger video art piece exploring Alsagoff’s interest in 'relationship between the body, the self and its position the everyday world.'" A clever interpretation, the umbrella shadow is simple and yet also provides deep meaning.
Trend Themes
1. Interactive Shadow Art - Opportunity to create interactive art installations that use shadows as a means of communication.
2. Location-based Communication - Increasing demand for innovative ways to convey location information to individuals in a visually engaging manner.
3. Integrating Art and Utility - Growing trend of combining functional objects with artistic elements to enhance user experience.
Industry Implications
1. Art Installation - Opportunity for artists and designers to create immersive installations that use shadows as a medium of expression.
2. Tourism and Hospitality - Potential for hotels, resorts, and tourist destinations to incorporate location-based communication methods using creative and interactive elements.
3. Fashion and Accessories - Chance for fashion brands and designers to integrate artistic elements into everyday items, adding extra value and aesthetic appeal.
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