The Umba Box Aimed at Women Delivers Surprises Every Month
Sarah Nazim — June 5, 2012 — Fashion
The Umba Box is a great way to spoil yourself with handmade products, delivered straight to your door every month. It's a subscription-based service that packs a variety of the best products in the marketplace, which includes everything from jewelry to home goods to bath products. The best part of it all is that you never know what you are going to get each month, so it's like getting non-stop birthday presents.
The program is set for either a three-, six- or 12-month prepaid subscription, and you will receive a gift box full of surprises with at least a $25 value. Umba which means "to create" in Swahili was launched in October of last year, and strives on connecting artisans with consumers who seek handmade goods. Not only can you spoil yourself with the Umba Box but it would make for a totally awesome gift as well.
The program is set for either a three-, six- or 12-month prepaid subscription, and you will receive a gift box full of surprises with at least a $25 value. Umba which means "to create" in Swahili was launched in October of last year, and strives on connecting artisans with consumers who seek handmade goods. Not only can you spoil yourself with the Umba Box but it would make for a totally awesome gift as well.
Trend Themes
1. Curated Handmade Subscriptions - The trend of curated handmade subscriptions allows consumers to receive a variety of surprise handmade products each month.
2. Subscription-based Services - The trend of subscription-based services provides businesses with an opportunity to create recurring revenue streams and continuously engage with customers.
3. Connectivity Between Artisans and Consumers - The trend of connecting artisans with consumers allows for a more direct and personal purchasing experience, while empowering small businesses.
Industry Implications
1. E-commerce - The e-commerce industry can leverage curated handmade subscriptions to attract and retain customers through unique product offerings and convenience.
2. Handmade Goods - The handmade goods industry has the opportunity to reach a wider audience and increase sales by participating in curated handmade subscription services.
3. Gifting - The gifting industry can benefit from curated handmade subscription services by offering unique and surprise-filled gift options to customers.
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