Umaibo Nicolasticks are Branded With Nic Cage's Visage
References: en.rocketnews24 & eater
No matter how one feels about his work (though the answer should be positive if somewhat fraught), Nicolas Cage is undeniably one of the most influential film actors of this generation, and the Umaibo Nicolasticks pay tribute to him in a distinctly Japanese way. The puffed corn snacks that are popular in Japan have been branded with the star's face in promotion for an upcoming film in which he stars.
Umaibo Nicolasticks are only available in Japan, which might be part of the reason why Cage agreed to have his face on the packaging. The snacks are promoting the Japanese release of 'Army of One', which debuted in North America in 2016. It is now being released in the far east as 'Emono wa bin Laden', which directly translates to 'Bin Laden is My Prey.'
Umaibo Nicolasticks are only available in Japan, which might be part of the reason why Cage agreed to have his face on the packaging. The snacks are promoting the Japanese release of 'Army of One', which debuted in North America in 2016. It is now being released in the far east as 'Emono wa bin Laden', which directly translates to 'Bin Laden is My Prey.'
Trend Themes
1. Celebrity-branded Snacks - Disruptive innovation opportunity: Creating unique snack collaborations with popular celebrities to appeal to fans and increase brand visibility.
2. Cultural Cross-promotion - Disruptive innovation opportunity: Developing partnerships between international films and local snacks to engage audiences and create unique promotional opportunities.
3. Localized Marketing Campaigns - Disruptive innovation opportunity: Tailoring marketing strategies to specific regions or countries by incorporating local celebrities and cultural references for a more personalized consumer experience.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Collaborating with celebrities and using their image to appeal to consumers, creating unique and attention-grabbing product packaging.
2. Film and Entertainment - Disruptive innovation opportunity: Exploring international promotional opportunities by partnering with local brands and products to expand the reach and impact of films across different markets.
3. Marketing and Advertising - Disruptive innovation opportunity: Leveraging localized marketing campaigns that incorporate regional celebrities and cultural references to enhance brand recognition and consumer engagement.
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