Flipboard Bought Ultravisual to Improve the Digital Magazine Experience
Vasiliki Marapas — September 26, 2014 — Tech
References: itunes.apple & techcrunch
Flipboard is an app that allows users to accumulate content from their favorite blogs, online publications and social streams, so that they can create a personalized magazine. In a move to improve its content curation, the company has acquired Ultravisual, a storytelling start up.
Ultravisual is an app that allows users to edit and share visual and video content. With a shared vision of presenting content in a visually appealing manner, the two companies will form a beautiful marriage.
The union will improve Flipboard's public curation, meaning that individuals, as well as brands and publishers, will be able to create digital magazines and presentations, easily and efficiently. Not only will Ultravisual contibute polished interfaces and expert visual engineering; they will also offer a "deep understanding of how people collaborate."
Ultravisual is an app that allows users to edit and share visual and video content. With a shared vision of presenting content in a visually appealing manner, the two companies will form a beautiful marriage.
The union will improve Flipboard's public curation, meaning that individuals, as well as brands and publishers, will be able to create digital magazines and presentations, easily and efficiently. Not only will Ultravisual contibute polished interfaces and expert visual engineering; they will also offer a "deep understanding of how people collaborate."
Trend Themes
1. Improved Content Curation - The acquisition of Ultravisual by Flipboard will enhance the content curation experience for users, making it easier to create personalized digital magazines.
2. Visual Storytelling - The collaboration between Flipboard and Ultravisual will leverage visual and video content to create visually appealing stories and presentations.
3. Efficient Collaboration - With Ultravisual's expertise in collaboration, Flipboard will be able to offer improved tools for individuals, brands, and publishers to collaborate on creating digital magazines.
Industry Implications
1. Digital Publishing - The enhanced content curation capabilities provided by Flipboard and Ultravisual will disrupt the digital publishing industry, enabling individuals and brands to create customized digital magazines.
2. Content Marketing - The collaboration between Flipboard and Ultravisual presents innovative opportunities for content marketers to engage audiences through visually compelling digital magazines.
3. Social Media - The improved content curation features offered by Flipboard and Ultravisual will disrupt the social media industry, providing users with a more visually appealing and personalized content consumption experience.
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