The Formerly White adidas Ultra Boost Now Features Multi-Colored Accents
Christopher Magsambol — October 21, 2015 — Fashion
References: instagram & sneakernews
The adidas Ultra Boost has been known as a quality running shoe with a simple and neutral design. An update of the all-white shoe however will have a rainbow-colored accent added at the front edge of the shoe, covering the toe area.
This upgrade on the simple Ultra Boost runner follows in the footsteps of a multi-colored Nike Flyknit line. Instead of taking over the entire upper, adidas has opted for a small section of the shoe to be lined with a multi-color pattern. Not only are the colors an added visual, its texture is also unique. The interwoven Primeknit will appear on the toecaps of the shoe, creating both a visual and textural contrast to the rest of the sneaker.
This upgrade on the simple Ultra Boost runner follows in the footsteps of a multi-colored Nike Flyknit line. Instead of taking over the entire upper, adidas has opted for a small section of the shoe to be lined with a multi-color pattern. Not only are the colors an added visual, its texture is also unique. The interwoven Primeknit will appear on the toecaps of the shoe, creating both a visual and textural contrast to the rest of the sneaker.
Trend Themes
1. Multi-colored Shoe Accents - With companies trying to stand out in the crowded shoe market, adding multi-colored accents to a shoe’s design could be a disruptive innovation opportunity.
2. Small but Unique Design Elements - Small yet unique design elements, such as incorporating a multi-colored pattern in just one section of a shoe, can add a unique touch to the product and improve customer interest.
3. Textural Variety in Shoes - Shoes that incorporate contrasting textures and materials can disrupt the shoe market and draw in customers looking for something different.
Industry Implications
1. Athletic Footwear - The incorporation of multi-colored accents and contrasting textures in athletic footwear can be a disruptive innovation opportunity for companies in this industry.
2. Fashion - Multi-colored accents and unique design elements in footwear can disrupt the fashion industry and draw in consumers looking for something different.
3. Retail - Small design updates can keep retail products relevant and interesting for consumers, creating a disruptive innovation opportunity for companies to stand out in the market.
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