The Ugg x Claw Money Collaboration is an Unexpected Departure
Courtney Scharf — July 25, 2012 — Fashion
References: uggaustralia & nylonmag
The Ugg x Claw Money collaboration is another awesome way that the Australian boot company is keeping itself relevant.
Having strayed from the much-hated but popular winter style that made the brand a household name, these kicks are the coolest debut from Ugg so far. Hiring artist Claw Mone as a designer, these shoes have serious personality and no sheep’s wool in sight. Available in two colors, one in grayscale with black and white shading and the other in purple with colorful detailing, these are offbeat shoes that are sure to catch the attention of buyers. The Ugg emblem on this footwear is a bit more subtle than on its other pieces, and Claw Money’s signature claw is greatly evident.
Adding some street credibility to the Ugg brand, these shoes are sure to keep buyers happy and stylish.
Having strayed from the much-hated but popular winter style that made the brand a household name, these kicks are the coolest debut from Ugg so far. Hiring artist Claw Mone as a designer, these shoes have serious personality and no sheep’s wool in sight. Available in two colors, one in grayscale with black and white shading and the other in purple with colorful detailing, these are offbeat shoes that are sure to catch the attention of buyers. The Ugg emblem on this footwear is a bit more subtle than on its other pieces, and Claw Money’s signature claw is greatly evident.
Adding some street credibility to the Ugg brand, these shoes are sure to keep buyers happy and stylish.
Trend Themes
1. Street Art Sneakers - The Ugg x Claw Money collaboration introduces street art aesthetics to the sneaker industry.
2. Reinventing Brand Image - Ugg's departure from their traditional winter style shoes opens up opportunities for other brands to redefine their image and cater to a different target audience.
3. Artistic Collaborations - The Ugg x Claw Money collaboration highlights the trend of fashion brands partnering with artists to create unique and limited-edition products.
Industry Implications
1. Footwear - The Ugg x Claw Money collaboration disrupts the footwear industry by combining street art aesthetics with a traditionally cozy and comfort-focused brand.
2. Fashion - The Ugg x Claw Money collaboration showcases the potential for fashion brands to experiment with unconventional designs and take inspiration from street art culture.
3. Art - The Ugg x Claw Money collaboration bridges the gap between fashion and art, offering a new platform for artists to showcase their work and reach a wider audience.
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