Ubisoft Launches First-Ever Collection of In-Game NFTs Called 'Digits'
Niko Pajkovic — December 8, 2021 — Tech
References: quartz.ubisoft & markets.businessinsider
French video game company Ubisoft has announced that it will be releasing the first-ever playable NFTs that users will be able to collect and apply in-game. The new NFTs, which the company is calling 'Digits,' will undergo a beta testing run on December 9, where they will be accessible on the PC version of "Tom Clancy's Ghost Recon: Breakpoint."
As part of the launch, Ubisoft will introduce a new platform called Ubisoft Quartz that will be dedicated to managing and distributing NFTs. For example, players will be able to acquire Digits on Ubisoft Quarts and then use them in video games in several exciting ways. Digits will include items such as helmets, pants, guns, and more.
In addition, Ubisoft has stated that the NFTs will be exclusively available to Ubisoft players who have played at least 100 hours of 'Ghost Recon.' "The idea is to focus on our most engaged players with this first batch," said Ubisoft's Blockchain Business and Product Director, Baptiste Chardon.
Image Credit: Ubisoft
As part of the launch, Ubisoft will introduce a new platform called Ubisoft Quartz that will be dedicated to managing and distributing NFTs. For example, players will be able to acquire Digits on Ubisoft Quarts and then use them in video games in several exciting ways. Digits will include items such as helmets, pants, guns, and more.
In addition, Ubisoft has stated that the NFTs will be exclusively available to Ubisoft players who have played at least 100 hours of 'Ghost Recon.' "The idea is to focus on our most engaged players with this first batch," said Ubisoft's Blockchain Business and Product Director, Baptiste Chardon.
Image Credit: Ubisoft
Trend Themes
1. Playable In-game Nfts - The concept of in-game NFTs that can be used as a playable game item has opened up new avenues in blockchain gaming.
2. Ubisoft Quartz Platform - The launch of the Ubisoft Quartz platform is a notable advancement in the management, distribution, and application of NFTs.
3. Exclusive Nfts for Engaged Players - Exclusive NFTs awarded to engaged players is a strategy that promotes sustained player engagement while utilizing blockchain-based rewards.
Industry Implications
1. Gaming - The gaming industry can explore the potential of in-game NFTs to enhance user experience and increase player engagement.
2. Blockchain - The blockchain industry can utilize gaming as a gateway to reach a broader audience and introduce them to blockchain-based technologies like NFTs.
3. Reward Programs - Businesses across various industries can adopt blockchain-based reward programs to offer exclusive rewards to their most loyal and engaged customers.
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