Uber's 'First Ride' Follows Parents Taking Their Baby Home
Ellen Smith — September 29, 2018 — Marketing
References: uber & 72andsunny
Uber's 'First Ride' ad campaign takes viewers on an emotional journey as two new parents take their baby home for the first time.
Both vulnerable and humanized, this touching 30-second ad spot follows a man and a woman as they navigate the stresses and noises of daily life with their newborn. They pair is seen walking through a busy hospital, dodging people in the halls only to enter the street, where the grime and noise pollution of city living becomes even more apparent.
The couple gets into an Uber, where they can finally take a breath. The clever ad aligns Uber with dependency and trust, as the driver was responsible for getting the new family home safely.
Both vulnerable and humanized, this touching 30-second ad spot follows a man and a woman as they navigate the stresses and noises of daily life with their newborn. They pair is seen walking through a busy hospital, dodging people in the halls only to enter the street, where the grime and noise pollution of city living becomes even more apparent.
The couple gets into an Uber, where they can finally take a breath. The clever ad aligns Uber with dependency and trust, as the driver was responsible for getting the new family home safely.
Trend Themes
1. Emotional Advertising - Opportunity for businesses to create emotional connections with consumers through advertising.
2. Parenting Services - Disruptive innovation opportunity to provide convenient and reliable services for new parents.
3. Urban Mobility Solutions - Potential for disruptive innovation in transportation services that cater to the needs of urban families.
Industry Implications
1. Advertising & Marketing - Opportunity for businesses to create emotionally impactful ad campaigns to resonate with consumers.
2. Childcare & Parenting - Disruptive innovation potential in providing convenient and reliable services for new parents.
3. Transportation - Opportunity for disruptive innovation in urban mobility solutions catering to the needs of families with infants.
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