Uber Added Several Services Through its 'Explore' Tab
Colin Smith — March 3, 2022 — Business
Uber, the company famous for its ridesharing and food delivery applications, has added a new feature named 'Uber Explore' to its main mobile application. Explore has a wide range of services that are new to the company's network. Two such features are the ability to book a reservation in a restaurant in advance and the ability to purchase concert tickets in-app.
In order to achieve a streamlined restaurant booking system, Uber has partnered with 'Yelp,' which already has experience in remote restaurant bookings. As for the concert system, Uber has partnered with 'PredictHQ' to deliver recommendations on concerts, live events, and in-person experiences. To make the Explore tab even more attractive, users who book an event through this new function are eligible for a 15% discount on a ride to the venue.
Image Credit: Shutterstock
In order to achieve a streamlined restaurant booking system, Uber has partnered with 'Yelp,' which already has experience in remote restaurant bookings. As for the concert system, Uber has partnered with 'PredictHQ' to deliver recommendations on concerts, live events, and in-person experiences. To make the Explore tab even more attractive, users who book an event through this new function are eligible for a 15% discount on a ride to the venue.
Image Credit: Shutterstock
Trend Themes
1. Multipurpose Hospitality Applications - A trend towards apps that offer multiple services, such as the new 'Uber Explore' feature that allows users to book a restaurant reservation or purchase concert tickets through the app.
2. Streamlined Restaurant Booking - A trend towards partnership between hospitality apps and established booking systems, such as the partnership between Uber's 'Explore' feature and Yelp.
3. Mobile In-app Ticketing - A trend towards in-app ticket purchasing for live events, such as the new 'Uber Explore' feature that allows users to purchase concert tickets through the app.
Industry Implications
1. Hospitality Industry - Companies in the hospitality industry can take advantage of the trend towards multipurpose hospitality apps to offer a wide range of services in a single offering.
2. Restaurant Industry - The partnership between Uber's 'Explore' feature and Yelp presents a disruptive innovation opportunity for companies in the restaurant industry to streamline their booking process.
3. Event Ticketing Industry - The trend towards in-app ticket purchasing for live events presents a disruptive innovation opportunity for companies in the event ticketing industry to partner with mobile app developers and reach a wider audience.
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