Uber Eats Announced an Unlimited Delivery Option
Grace Mahas — May 23, 2019 — Business
References: ubereats & techcrunch
Uber Eats may announce a new subscription that lets you get unlimited food deliveries for a monthly fee of $9.99. The subscription feature hasn't officially rolled out yet, but a hidden code on the app (discovered by Jane Manchun Wong) revealed a prototype of the new feature.
Uber Eats did not negate the claim and said, "We’re always thinking about new ways to enhance the Eats experience.” The subscription food delivery service would greatly increase consumer loyalty with the current market being saturated with other food delivery apps. Currently, Postmates Unlimited and DoorDash DashPass all have similar models to what Uber Eats is proposing.
However, Uber Eats does have a unique value proposition with its ride-sharing services. If combined with food delivery services, it could create an Ultimate Uber subscription package where upfront monthly fees save users money and dole out some amazing perks. By having plenty of competitors in a market, it drives businesses to be innovative and customer-focused.
Uber Eats did not negate the claim and said, "We’re always thinking about new ways to enhance the Eats experience.” The subscription food delivery service would greatly increase consumer loyalty with the current market being saturated with other food delivery apps. Currently, Postmates Unlimited and DoorDash DashPass all have similar models to what Uber Eats is proposing.
However, Uber Eats does have a unique value proposition with its ride-sharing services. If combined with food delivery services, it could create an Ultimate Uber subscription package where upfront monthly fees save users money and dole out some amazing perks. By having plenty of competitors in a market, it drives businesses to be innovative and customer-focused.
Trend Themes
1. Subscription-based Food Delivery - The rise of subscription-based food delivery services presents an opportunity for businesses to offer unlimited deliveries for a fixed monthly fee, fostering customer loyalty.
2. Integration of Ride-sharing and Food Delivery - Integrating ride-sharing and food delivery services into a single subscription package can create a disruptive innovation that saves users money and provides added benefits.
3. Competitive Drive for Innovation - The presence of multiple competitors in the food delivery market fuels a customer-focused approach and incentivizes businesses to continually innovate.
Industry Implications
1. Food Delivery - The food delivery industry can explore subscription-based models and innovative partnerships to enhance customer experience and differentiate themselves from competitors.
2. Ride-sharing - Ride-sharing companies can capitalize on their existing user base and offer bundled subscription packages that integrate food delivery services, contributing to increased customer loyalty.
3. Mobile App Development - The demand for mobile app development services in the food delivery industry is expected to grow as businesses seek to create seamless and user-friendly subscription platforms.
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