Uber and 'Rogue One' Have Teamed Up to Promote the Upcoming Film
References: newsroom.uber & techcrunch
Uber and Rogue One, the upcoming film in the Disney Star Wars franchise, have teamed up to promote the new film through the popular ridesharing app. Various aspects of the app have been tweaked to reference the Star Wars film, with Uber riders getting early access to exclusive videos about the new film.
To use the Uber and Rogue One features, riders open up the app when they want to request a ride and click on the 'Rogue One: A Star Wars Story' card. This will make small changes within the Uber app, such as turning the moving car icons into X-Wing space ships and giving riders access to exclusive videos that aren't available through any other medium.
Uber has made recent efforts to update its app and turn it into a more immersive experience, so the Rogue One collaboration is mutually beneficial.
To use the Uber and Rogue One features, riders open up the app when they want to request a ride and click on the 'Rogue One: A Star Wars Story' card. This will make small changes within the Uber app, such as turning the moving car icons into X-Wing space ships and giving riders access to exclusive videos that aren't available through any other medium.
Uber has made recent efforts to update its app and turn it into a more immersive experience, so the Rogue One collaboration is mutually beneficial.
Trend Themes
1. Immersive Brand Collaborations - Brands collaborating with popular films or franchises to create unique and engaging experiences through their apps.
2. Promotional Customization - Customizing aspects of an app to promote a specific product or event, enhancing the user experience.
3. Exclusive Content Access - Offering app users access to exclusive content that cannot be found elsewhere, creating a sense of exclusivity and added value.
Industry Implications
1. Ridesharing - Ridesharing companies partnering with entertainment brands to enhance their user experience and attract new customers.
2. Film and Entertainment - Film studios collaborating with apps or tech companies to promote their upcoming releases and engage with their target audience.
3. Mobile Applications - App developers exploring innovative ways to integrate promotional features in their applications, increasing user engagement and retention.
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