UBeauty Pots are Made from Worn Out Tires
Christopher DeLuca — August 5, 2011 — Eco
References: ubeautypotsandplants.au & springwise
UBeauty pots has created a fantastic series of garden pots made from recycled, worn-out tires. The Australian company has all of its pots made by hand in Pakistan where the upcycling initiative is creating jobs.
What I find most interesting about the UBeauty pots is how they challenge what is traditionally regarded as waste; they make me think that everything can have a second life with good design and implementation. Another reason to love the Ubeauty pots is that they are made in accordance with the mandates of the Ethical Trading Initiative.
Implications - The eco movement has informed the values of a cross section of consumer demographics. Turning waste into new products captures the imagination of this growing group. Companies should respond and adapt to this cultural reality and create products that are geared towards this group.
What I find most interesting about the UBeauty pots is how they challenge what is traditionally regarded as waste; they make me think that everything can have a second life with good design and implementation. Another reason to love the Ubeauty pots is that they are made in accordance with the mandates of the Ethical Trading Initiative.
Implications - The eco movement has informed the values of a cross section of consumer demographics. Turning waste into new products captures the imagination of this growing group. Companies should respond and adapt to this cultural reality and create products that are geared towards this group.
Trend Themes
1. Upcycling - The trend of upcycling is on the rise, with consumers increasingly valuing products made from recycled materials.
2. Eco-friendly Gardening - There is a growing interest in gardening products that are environmentally friendly, such as pots made from upcycled materials like worn-out tires.
3. Ethical Consumerism - Consumers are seeking products that are made in accordance with ethical standards, such as those produced through initiatives like the Ethical Trading Initiative.
Industry Implications
1. Home and Garden - The home and garden industry can tap into the trend of upcycling and create environmentally friendly products like UBeauty pots.
2. Sustainability - The sustainability industry can explore opportunities to turn waste into new products and meet the demands of eco-conscious consumers.
3. Manufacturing - Manufacturing companies can participate in the upcycling movement and create new job opportunities by producing goods from recycled materials, like UBeauty pots made from worn-out tires.
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