Moleskine Notebooks
Jeremy Heigh — October 20, 2007 — Art & Design
References: moleskineproject & trendhunter
Moleskine was legendary before it was geeky. Once the notebook of choice for Van Gogh, now it's all Web2.0 - the subject of entire websites including the Moleskine Project.
The Moleskine is a small, hard-covered, elastic bound black book with high-quality blank pages - nothing interesting. But it's been the Keeper of Brilliance for more than two centuries, used by European artists and philosophers to jot out notes and record inspiration. The little book blasted into popularity when Merlin Mann of 43Folders began evangelizing its simplicity, quality, and hackability. Touted as a low-tech solution, all kinds of productivity PR0N are built on the binding of this tiny text: PigPog PDA, H2G2 on Moleskine, and the venerable GTD system.
Now the Moleskine Project is using it as a medium to aggregate gorgeous micro-art and providing a venue for the thousands of addicted artists world-wide.
The Moleskine is a small, hard-covered, elastic bound black book with high-quality blank pages - nothing interesting. But it's been the Keeper of Brilliance for more than two centuries, used by European artists and philosophers to jot out notes and record inspiration. The little book blasted into popularity when Merlin Mann of 43Folders began evangelizing its simplicity, quality, and hackability. Touted as a low-tech solution, all kinds of productivity PR0N are built on the binding of this tiny text: PigPog PDA, H2G2 on Moleskine, and the venerable GTD system.
Now the Moleskine Project is using it as a medium to aggregate gorgeous micro-art and providing a venue for the thousands of addicted artists world-wide.
Trend Themes
1. Analog Productivity Tools - There is an opportunity for organizations to tap into the trend of using analog tools for productivity like Moleskine notebooks.
2. Artistic Curation - The trend of curating artistic content through notebooks like Moleskine presents an opportunity for businesses looking to connect with the art community.
3. Geek Chic Accessories - There is a growing trend of incorporating geeky or niche accessories like Moleskine notebooks into fashion and personal style.
Industry Implications
1. Stationery and Office Supplies - The use of Moleskine notebooks highlights a growing trend for personalized, high-quality stationery and office supplies.
2. Art and Creativity - Businesses in the art and creativity industries can utilize Moleskine notebooks as a tool for artists and creatives to record and showcase their work.
3. Fashion and Accessories - There is an opportunity for fashion and accessory businesses to incorporate niche products like Moleskine notebooks into their collections in response to the trend of geek chic accessories.
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