Twitter Stories Tell the Tale Behind Interesting Tweets
Christopher DeLuca — November 2, 2011 — Tech
References: youtube & techcrunch
Twitter Stories is a new campaign designed to tell the tale behind some of the most remarkable tweets. The featured story looks at a bookshop in Portland, Oregon that was on the precipice of having to close its doors.
After creating a blog post giving potential customers an incentive to purchase books and tweeting about, the son of the bookshop's owner was surprised at the response it generated in the Twitter-verse. The Twitter Stories campaign follows a really interesting concept that helps the social media platform advertise its strengths.
Implications - The emotional connection that consumers create with a product or service is a powerful bond. The Twitter Stories campaign taps into this impulse and showcases how the platform impacted someone's life, battling the common perception that Twitter serves a shallow purpose. Companies should use the campaign as a template for how to successfully create an emotional connection.
After creating a blog post giving potential customers an incentive to purchase books and tweeting about, the son of the bookshop's owner was surprised at the response it generated in the Twitter-verse. The Twitter Stories campaign follows a really interesting concept that helps the social media platform advertise its strengths.
Implications - The emotional connection that consumers create with a product or service is a powerful bond. The Twitter Stories campaign taps into this impulse and showcases how the platform impacted someone's life, battling the common perception that Twitter serves a shallow purpose. Companies should use the campaign as a template for how to successfully create an emotional connection.
Trend Themes
1. Emotional Connection Marketing - Companies should tap into consumers' emotional connection with a product or service, as shown by the success of Twitter Stories campaign.
2. Personalized Advertising - The Twitter Stories campaign demonstrates the power of personalization in advertising by showcasing how the platform impacted someone's life.
3. Storytelling Marketing - The success of Twitter Stories campaign highlights the effectiveness of storytelling as a marketing strategy for brands.
Industry Implications
1. Social Media - The success of Twitter Stories campaign reveals opportunities for social media platforms to leverage emotional connections and personalized advertising.
2. Publishing - The Twitter Stories campaign presents an opportunity for the publishing industry to explore innovative marketing strategies that showcase the emotional impact of books.
3. Advertising - Advertising agencies can learn from the Twitter Stories campaign to incorporate storytelling and emotional connections into their campaigns for enhanced effectiveness.
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