The Twilight Turtle Creates Stars in a Child's Room
Tisah Tucknott — July 20, 2009 — Life-Stages
The Twilight Turtle will surely have your child dreaming wonderful dreams at night. The twinkling toy is soft under its shell, of which turns on to project the night sky.
The lights of the turtle come in the colours of blue, green, and white, for the perfect relaxing night underneath the stars.
Is it strange that I even want one of these night light Twilight Turtles?
Implications - North American society places a great deal of importance on children as they're representative of futures and hopes. As such, many consumers are more readily willing to spend their disposable income on child-centric products. Corporations looking to expand their product lines can consider creating goods geared towards parents of children.
The lights of the turtle come in the colours of blue, green, and white, for the perfect relaxing night underneath the stars.
Is it strange that I even want one of these night light Twilight Turtles?
Implications - North American society places a great deal of importance on children as they're representative of futures and hopes. As such, many consumers are more readily willing to spend their disposable income on child-centric products. Corporations looking to expand their product lines can consider creating goods geared towards parents of children.
Trend Themes
1. Child-centric Products - Creating goods geared towards parents of children can be a disruptive innovation opportunity for corporations.
2. Night Light Toys - Designing innovative night light toys can present disruptive innovation opportunities in the toy industry.
3. Interactive Dreaming - Developing toys that stimulate imaginative and interactive dreaming experiences can be a disruptive innovation opportunity for toy manufacturers.
Industry Implications
1. Children's Toy Industry - Expanding product lines with child-centric toys can be a disruptive innovation opportunity for companies in the children's toy industry.
2. Home Furnishings Industry - Incorporating innovative night light toys into home furnishings can present disruptive innovation opportunities for companies in the home furnishings industry.
3. Technology and Toy Industry - Combining technology and toys to create interactive dreaming experiences can be a disruptive innovation opportunity for companies in the technology and toy industry.
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