Nordstrom Gets On the Vampire Bandwagon
Katherinev123 — July 25, 2009 — Marketing
References: nydailynews
These days, when something sells, it’s usually because there is a vampire on it, associated with it, or in it (incredible, but possible). So, it isn’t too surprising that Nordstrom plans to release a 'Twilight'-inspired line of clothing in mid-October – about one month before the sequel, Twilight Saga: New Moon, is scheduled to hit theaters.
Admittedly, while the 'Twilight' propaganda is getting old, these upcoming styles seem to be less about having teens sell the movie and more about giving fan girls items that let them have fun with the film and its characters. Take, for instance, the cutesy printed hearts tee ($32) with “Team Edward” on it. Other items in the line include tank tops, a Cullen family charm necklace and a plaid jacket.
If the words 'Twilight' or 'New Moon' are used sparingly (read: only on the labels) I might be convinced--might.
Admittedly, while the 'Twilight' propaganda is getting old, these upcoming styles seem to be less about having teens sell the movie and more about giving fan girls items that let them have fun with the film and its characters. Take, for instance, the cutesy printed hearts tee ($32) with “Team Edward” on it. Other items in the line include tank tops, a Cullen family charm necklace and a plaid jacket.
If the words 'Twilight' or 'New Moon' are used sparingly (read: only on the labels) I might be convinced--might.
Trend Themes
1. Vampire-inspired Fashion - The rise of vampire-related apparel and jewelry is an opportunity to create bold and unique fashion items.
2. Movie Franchise Clothing Lines - Collaborating with popular movie franchises to create unique clothing lines allows for increased brand awareness and appeal.
3. Fan-targeted Merchandise - Developing merchandise targeted towards passionate fan communities is an opportunity to create high-demand products.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of vampire-inspired clothing by creating daring and edgy clothing items.
2. Film and Entertainment - The film and entertainment industry can collaborate with fashion brands to create unique merchandise for their franchises, leading to increased brand awareness and fan loyalty.
3. Retail - The retail industry can take advantage of fan communities by creating exclusive merchandise, special offers, and fan events to drive sales and customer engagement.
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