The Turtlcase for iPhone Prevents "Textitis"
References: kickstarter
People constantly communicate with their phones, be it via text message, email, social media, or any other conduit, and the Turtlcase is a way to address the physical impact of that digital output. The case, built for the iPhone 6 and 6S, prevents "textitis," which is the strain put on joints, tendons and muscles in one's hands from constant texting.
The Turtlcase prevents textitis through a surprisingly discrete design trait. The biggest problem with texting, in terms of health, is not the movement of one's hand and fingers -- rather, it's the shape. Keeping one's hand in a claw-like grip while texting with one hand for extended periods leads to soreness and eventual chronic damage. The Turtlcase overcomes this by changing the shape of the iPhone itself; the case has a bulge, like a turtle's shell, at the back, shaping users' hands into a more comfortable, sustainable position.
The Turtlcase prevents textitis through a surprisingly discrete design trait. The biggest problem with texting, in terms of health, is not the movement of one's hand and fingers -- rather, it's the shape. Keeping one's hand in a claw-like grip while texting with one hand for extended periods leads to soreness and eventual chronic damage. The Turtlcase overcomes this by changing the shape of the iPhone itself; the case has a bulge, like a turtle's shell, at the back, shaping users' hands into a more comfortable, sustainable position.
Trend Themes
1. Ergonomic Phone Cases - With increasing phone usage, there is an opportunity for phone case manufacturers to design more cases that prioritize users' physical health and well-being, disrupting traditional phone case designs.
2. Preventative Health Technology - The Turtlcase highlights a growing trend in the development of technology that aims to prevent health problems rather than simply treating them, opening the door for other preventative solutions in healthcare.
3. Personal Wellness Wearables - The Turtlcase trend of personalized ergonomic design extends beyond phone cases to wearable tech, with an opportunity to create products that help users maintain their physical well-being in everyday life.
Industry Implications
1. Phone Accessories - The ergonomic phone case industry is on the rise, providing space for new companies and established manufacturers to compete in the market with innovative designs.
2. Healthcare Products - The Turtlcase is an example of the intersection between healthcare and technology, with potential for more product development of technology that improves and maintains personal health.
3. Wearable Technology - The personal wellness wearables industry can take the trend of ergonomic design further with products that cater to individual users' needs, potentially revolutionizing the way people prioritize their health and well-being.
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