These Turquoise Shoes are Nike’s Newest Air Max Release
Jonathon Brown — February 28, 2013 — Fashion
References: nike & sneakernews
The top of the year always brings a lot of sneaker releases and these turquoise shoes mark another from Nike. The Nike Air Max 2013 Neo Turquoise bring an exciting colorway to this year’s collection and also give the Air Max a more athletic frame.
These turquoise shoes are the most flexible Air Max to date, which signals Nike’s move towards more performance-based sneakers. Air Max sneakers have typically been more street wear oriented in the past, but this new design tweak changes that (at least for this specific release.) There is no word whether this new design will hold for all the new Air Max sneakers.
Aside from the dominant turquoise base, the shoe is accented with white and black. It also features a mesh style marking on the heel reading Air Max.
These turquoise shoes are the most flexible Air Max to date, which signals Nike’s move towards more performance-based sneakers. Air Max sneakers have typically been more street wear oriented in the past, but this new design tweak changes that (at least for this specific release.) There is no word whether this new design will hold for all the new Air Max sneakers.
Aside from the dominant turquoise base, the shoe is accented with white and black. It also features a mesh style marking on the heel reading Air Max.
Trend Themes
1. Performance-based Sneakers - The Nike Air Max 2013 Neo Turquoise signals Nike's move towards more performance-based sneakers, creating an opportunity for disruptive innovation in the athletic footwear industry.
2. Colorful Sneaker Releases - The turquoise colorway of the Nike Air Max 2013 Neo Turquoise highlights the trend of vibrant and eye-catching sneakers, presenting an opportunity for disruptive innovation in the fashion and sneaker industries.
3. Design Tweaks for Athletic Shoes - The more athletic frame of the Nike Air Max 2013 Neo Turquoise opens up opportunities for disruptive innovation in the design and technology of athletic shoes.
Industry Implications
1. Athletic Footwear - The Nike Air Max 2013 Neo Turquoise introduces a more performance-based approach, creating a disruptive innovation opportunity in the athletic footwear industry.
2. Fashion - The vibrant turquoise colorway of the Nike Air Max 2013 Neo Turquoise taps into the trend of colorful sneakers, presenting an opportunity for disruptive innovation in the fashion industry.
3. Sportswear - With its more athletic frame, the Nike Air Max 2013 Neo Turquoise presents an opportunity for disruptive innovation in the design and technology of sportswear.
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