The Turquoise Cottage 'Buddy Stamp' is for Before and After the Party
Senduran Bhakthakumaran — January 24, 2012 — Marketing
References: adsoftheworld & creativecriminals
Partying is very nearly the best go-to method to let loose and blow off steam built up from long hours, however, with all the dark lights, loud music and intoxication, individuals may not fully enjoy their nights or their mornings; therefore, the Turquoise Cottage 'Buddy Stamp' technique was formed to keep nights safe without losing out on the fun.
Instead of merely stamping party-goers with an admission symbol, Turquoise Cottage provides a stamp that is actually a QR code that can be scanned at various points during the night to display information pertaining to drinks, cab services and even tips on how to deal with hangovers for when it was nearly time for bed. This socially driven concept of safe partying was an interesting way to employ widely used social media in order to tackle criticism that clubs do not really care about their customers. This is a revolutionary solution that I feel should definitely be considered by nightlife establishments worldwide.
Instead of merely stamping party-goers with an admission symbol, Turquoise Cottage provides a stamp that is actually a QR code that can be scanned at various points during the night to display information pertaining to drinks, cab services and even tips on how to deal with hangovers for when it was nearly time for bed. This socially driven concept of safe partying was an interesting way to employ widely used social media in order to tackle criticism that clubs do not really care about their customers. This is a revolutionary solution that I feel should definitely be considered by nightlife establishments worldwide.
Trend Themes
1. QR Code Nightlife - Using QR codes in nightlife to enhance safety and provide valuable information to party-goers.
2. Socially Driven Concept - Implementing socially driven concepts to create a safer and more enjoyable party experience.
3. Integration of Social Media - Utilizing widely used social media platforms to address customer concerns and improve club experiences.
Industry Implications
1. Nightlife and Entertainment - Nightclubs, bars, and entertainment venues that can leverage QR codes and social media to enhance customer experience and safety.
2. Technology and App Development - Developing innovative apps and solutions that utilize QR codes, social media, and seamless integration.
3. Hospitality and Tourism - Using QR codes and social media to provide valuable information to tourists and travelers visiting nightlife establishments.
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