The Tub Mug Lets You Drink Safely in the Bath
Michael Hines — January 23, 2012 — Art & Design
References: tubmug & thatsnerdalicious
Drinking and showering have never gone well together until the Tub Mug came along. This cheeky beer cup has a simple design that makes it a cinch to drink beverages of any type in the shower.
The Tub Mug is a plastic mug that comes with a suction cup. The cup is mounted to your shower's tile and the mug is then hung from it. While this mug seems to be ideal for adult beverages, it was actually designed to drink water from. Matt Soule, the mug's creator, was training for a marathon when he noticed that drinking ice water in a shower was a difficult task. This frustration and a little ingenuity led to the creation of the Tub Mug.
The Tub Mug is a plastic mug that comes with a suction cup. The cup is mounted to your shower's tile and the mug is then hung from it. While this mug seems to be ideal for adult beverages, it was actually designed to drink water from. Matt Soule, the mug's creator, was training for a marathon when he noticed that drinking ice water in a shower was a difficult task. This frustration and a little ingenuity led to the creation of the Tub Mug.
Trend Themes
1. Bathroom Beverages - Disruptive innovation opportunity: Create specialized drinkware for the bathroom experience.
2. Shower Accessories - Disruptive innovation opportunity: Develop products that enhance the shower experience, such as the Tub Mug.
3. Multitasking Products - Disruptive innovation opportunity: Design products that enable consumers to accomplish multiple tasks simultaneously, like drinking and showering with the Tub Mug.
Industry Implications
1. Kitchenware - Disruptive innovation opportunity: Expand into the bathroom market with specialized drinkware, such as the Tub Mug.
2. Home Goods - Disruptive innovation opportunity: Create products that enhance the daily routine, including the shower experience with the Tub Mug.
3. Fitness - Disruptive innovation opportunity: Develop specialized products for fitness enthusiasts, such as the Tub Mug designed for hydration during a workout or training session.
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