New Tendency's 'Truth to Materials' Collection is Practical
Amy Duong — January 24, 2018 — Art & Design
References: newtendency & highsnobiety
New Tendency released its latest Winter 2018 collection entitled 'Truth to Materials' at IMM Cologne, displaying its products at the show for its fifth year in a row. The Berlin-based design studio demonstrates furniture production that aims to contribute towards the quality of life within both the workplace and a domestic setting without disruption.
All of the pieces from the Truth to Materials collection are made by hand in Germany, striving to maintain its goal of high functionality and captivating aesthetics. New Tendency focuses a lot on applying modern design concepts to objects, preserving the function of its products so that they have longevity. Some notable pieces from the collection include the December Side Table, Masa Table Mark II, and the Apex Shelf.
All of the pieces from the Truth to Materials collection are made by hand in Germany, striving to maintain its goal of high functionality and captivating aesthetics. New Tendency focuses a lot on applying modern design concepts to objects, preserving the function of its products so that they have longevity. Some notable pieces from the collection include the December Side Table, Masa Table Mark II, and the Apex Shelf.
Trend Themes
1. Handmade Furniture - The trend of handmade furniture aligns with modern design concepts for objects that preserve function and longevity.
2. Functionality Design - Designing with high functionality in mind produces practical furniture for both the workplace and domestic setting.
3. Truth to Materials Production - Producing products with 'truth to materials' techniques results in sustainable design pieces that contribute towards quality of life.
Industry Implications
1. Furniture Manufacturing - Furniture manufacturers should consider producing functional products with handmade and sustainable designs to target consumers concerned with longevity and quality of life.
2. Interior Design - Interior designers can approach designing a space with functionality in mind by incorporating furniture with high practicality and captivating aesthetics.
3. Sustainable Production - Companies with a focus on sustainable production can take on 'truth to materials' techniques to create furniture pieces that contribute towards the quality of life while using environmentally conscious materials.
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