Troy Lee and Oakley Team Up for an Epic Pair of Sunglasses
Robyn Currie — May 19, 2010 — Fashion
Troy Lee and Oakley are teaming up again to produce a badass pair of shades that will have your eyes popping out of your head (and then scrambling to get back in because they want to wear these shades so badly!).
Made out of a multi-colored, 7-layer process and featuring a patternized graphic throughout, the Troy Lee and Oakley shades will make any and all hipsters happy. The black and white exterior will go easily with almost all apathetic looks and American Apparel hoodies.
Made out of a multi-colored, 7-layer process and featuring a patternized graphic throughout, the Troy Lee and Oakley shades will make any and all hipsters happy. The black and white exterior will go easily with almost all apathetic looks and American Apparel hoodies.
Trend Themes
1. Multi-colored Shades - There is a trend towards multi-colored, patternized graphic sunglasses, presenting an opportunity for eyewear brands to incorporate unique designs into their products.
2. Collaborations Between Fashion & Sports Brands - Collaborations between fashion and sports brands like Troy Lee and Oakley offer opportunities for companies to expand their target market and create products for consumers with diverse interests.
3. Hipster Aesthetics in Fashion - The incorporation of hipster aesthetics, like the black and white exterior on the Graffitied Shades, is a trend in fashion that presents an opportunity for brands to appeal to younger, trend-conscious consumers.
Industry Implications
1. Eyewear - The multi-colored, patternized graphic sunglasses in the Graffitied Shades collaborate by Troy Lee and Oakley present an opportunity for the eyewear industry to offer more creative, unique designs.
2. Fashion - The Graffitied Shades by Troy Lee and Oakley, with their hipster aesthetics, present an opportunity for fashion brands to appeal to younger, trend-conscious consumers.
3. Sports - The collaboration between Troy Lee and Oakley in the Graffitied Shades presents an opportunity for sports brands to tap into the fashion market and create products for a diverse group of consumers.
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