Trove Drops a Range of Outerwear inspired by Japanese Tradition
References: trove.shop-pro.jp & hypebeast
Japanese label Trove follows its relaxed Spring/Summer 2018 range with a drop of drapey outerwear pieces inspired by traditional Japanese apparel. The latest collection continues the label's streak of earthy hues, while broadening its palette subtly with plaid prints and colder neutral hues. There is a range of collarless coat pieces and gowns that take on lengthy silhouettes created perfectly for layering underneath parkas, capes, and trimmed fur jackets.
The new collection also delivers a wide fitted trouser to balance out the heavy uppers, drawing inspiration directly from the Japanese jinbei and hakama pieces. There are also selections of scarves and knits to warm up for the colder weathers, and button-up boots as well. The Trove collection will be available online later this year.
The new collection also delivers a wide fitted trouser to balance out the heavy uppers, drawing inspiration directly from the Japanese jinbei and hakama pieces. There are also selections of scarves and knits to warm up for the colder weathers, and button-up boots as well. The Trove collection will be available online later this year.
Trend Themes
1. Drapey Neutral Layering Outerwear - Opportunity for disruptive innovation: Develop lightweight and versatile outerwear that can be easily layered for added style and functionality.
2. Japanese-inspired Apparel - Opportunity for disruptive innovation: Create a collection that combines traditional Japanese aesthetics with modern designs and materials, appealing to a wide range of consumers.
3. Expansion of Earthy Hues - Opportunity for disruptive innovation: Introduce new color palettes and prints that incorporate earthy tones, allowing for unique and trendy outerwear options.
Industry Implications
1. Fashion Retail - Opportunity for disruptive innovation: Launch an online platform that curates and sells a variety of drapey neutral layering outerwear, catering to the growing demand for versatile and fashionable clothing items.
2. Textile Manufacturing - Opportunity for disruptive innovation: Develop new fabrics and techniques that mimic the drapey and comfortable qualities of Japanese outerwear, providing a sustainable and eco-friendly alternative to traditional materials.
3. Accessories - Opportunity for disruptive innovation: Design and produce a line of scarves and boots that complement drapey neutral layering outerwear, offering a cohesive and stylish ensemble for consumers.
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