New Theme Bars Hit Toronto Inspired by Mad Men and Studio 54
Christina Butty — March 26, 2009 — Life-Stages
References: martiniboys
Toronto nightlife just got a lot more interesting with the opening of three new theme bars. Not your cheesy theme bars of old, pain has been taken to create a memorable experience for patrons.
Jezebel promises to be a naughty mix of Coyote Ugly, Maison Derriere and Studio 54. Watusi, a 1960s style cocktail lounge inspired by the hit show Mad Men is a blast from the past. If you’re in the mood for something lighter, check out Comedy Bar, a bar entirely devoted to comedy. Even the owners are comedians. All are sure to be a summertime hit.
Jezebel promises to be a naughty mix of Coyote Ugly, Maison Derriere and Studio 54. Watusi, a 1960s style cocktail lounge inspired by the hit show Mad Men is a blast from the past. If you’re in the mood for something lighter, check out Comedy Bar, a bar entirely devoted to comedy. Even the owners are comedians. All are sure to be a summertime hit.
Trend Themes
1. Theme Bar Resurgence - As consumers continue to seek unique experiences, there is a disruptive innovation opportunity for entrepreneurs to create more high-quality theme bars that offer a memorable night out.
2. Nostalgia-based Entertainment - The success of 60s-inspired theme bars like Jezebel and Watusi reveals a trend towards nostalgia-based entertainment where consumers can relive the past in a new, immersive environment.
3. Event-based Bars - The opening of Comedy Bar, a bar entirely devoted to comedy, showcases the potential for entrepreneurs to create event-based bars that cater to consumers looking for a specific type of entertainment experience.
Industry Implications
1. Hospitality - The hospitality industry can capitalize on the trend towards unique experiences by investing in more high-quality, themed bars and entertainment venues.
2. Nightlife - Entrepreneurs in the nightlife industry can tap into the nostalgia-based entertainment trend by creating bars and nightclubs that transport consumers to a specific era or theme.
3. Comedy - The success of Comedy Bar highlights the potential for entrepreneurs to create bars and entertainment venues focused on comedy, providing a unique experience for patrons looking for a good laugh.
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