Trend Expert Keynote Speaker Jeremy Gutsche on Trend Tracking
Shelby Lee Walsh — January 29, 2013 — Business
References: exploitingchaos & jeremygutsche
Trend Expert Keynote Speaker Jeremy Gutsche knows how to sort through the noise and focus on what's important. More infomation is available to consumers and businesses than ever before thanks to the Internet, but it's hard to cherry pick what is really going to be relevant and have an impact on the future. This is why Gutsche created TrendHunter.com, the world's largest collection of cutting edge trends, which fuels the brand's professional Trend Report research.
As Gutsche states in his innovation book Exploiting Chaos, "Iconic fashion designers don't craft their ideas around a boardroom table. Despite being tremendously creative, they actively seek inspiration. They look for ideas in other industries, like design, architecture, pop culture, music and art."
Our interviews with various fashion designers and top business professionals have proven this theory correct. One of the world's most influential designers, Diane Von Furstenburg (who is a big fan of Trend Hunter), stated in one of her interviews with us that her collections are routinely inspired by nature, architecture and women.
As Gutsche states in his innovation book Exploiting Chaos, "Iconic fashion designers don't craft their ideas around a boardroom table. Despite being tremendously creative, they actively seek inspiration. They look for ideas in other industries, like design, architecture, pop culture, music and art."
Our interviews with various fashion designers and top business professionals have proven this theory correct. One of the world's most influential designers, Diane Von Furstenburg (who is a big fan of Trend Hunter), stated in one of her interviews with us that her collections are routinely inspired by nature, architecture and women.
Trend Themes
1. Information Overload - Opportunity for businesses to develop tools and strategies to filter and prioritize relevant information in order to minimize distractions and focus on what's important.
2. Cross-industry Inspiration - Opportunity for businesses to seek inspiration and learn from industries outside of their own to foster innovative ideas and approaches.
3. Nature-inspired Designs - Opportunity for fashion and design industries to draw inspiration from nature to create unique and captivating products.
Industry Implications
1. Information Technology - Opportunity for IT companies to develop algorithms and AI-powered tools that can efficiently filter, categorize, and present relevant information to users.
2. Creative Industries - Opportunity for creative industries such as fashion, design, and advertising to actively engage with other industries and adopt cross-disciplinary approaches to innovation.
3. Fashion Industry - Opportunity for fashion designers to explore nature-inspired designs that can captivate consumers and set new trends in the industry.
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