This New Merchandise Celebrates the Travis Scott Rodeo Album
Riley von Niessen — June 8, 2016 — Fashion
References: shop.travisscott & hypebeast
The Travis Scott Rodeo album has seen an immense amount of success with its release, with the rapper's tour dates selling out quickly, as well as his collaborations with Rihanna garnering him even more exposure.
Following the release of a Travis Scott Rodeo action figure, his latest tour merchandise includes a variety of varsity jackets, hoodies, socks, shorts, crew necks and t-shirts. Each of the products is screen-printed with the rapper's iconic tour imagery, including the western-themed stage design, the tour dates and name and more. A variety of the items have a vintage-like finish that complements the graphic designs well, giving the merchandise a high-quality aesthetic. Rodeo shorts feature a youthful flame that goes up the side vibrantly, speaking to the 'La Flame' name that the rapper uses.
Following the release of a Travis Scott Rodeo action figure, his latest tour merchandise includes a variety of varsity jackets, hoodies, socks, shorts, crew necks and t-shirts. Each of the products is screen-printed with the rapper's iconic tour imagery, including the western-themed stage design, the tour dates and name and more. A variety of the items have a vintage-like finish that complements the graphic designs well, giving the merchandise a high-quality aesthetic. Rodeo shorts feature a youthful flame that goes up the side vibrantly, speaking to the 'La Flame' name that the rapper uses.
Trend Themes
1. Streetwear Fashion - Disruptive innovation opportunity: Create unique streetwear designs inspired by popular music artists.
2. Merchandise Branding - Disruptive innovation opportunity: Develop creative and high-quality merchandise designs that appeal to fans of popular music artists.
3. Collaborative Partnerships - Disruptive innovation opportunity: Forge collaborations between fashion brands and music artists to create exclusive merchandise collections.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporate elements of music culture and tour imagery into fashion collections.
2. Entertainment - Disruptive innovation opportunity: Capitalize on the popularity of music artists by releasing merchandise that aligns with their brand.
3. Marketing and Advertising - Disruptive innovation opportunity: Utilize merchandise as a marketing tool to promote music artists and engage their fan base.
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