The 'FCM Platform' Targets Chinese Business Travelers
Rahul Kalvapalle — July 7, 2021 — Tech
References: fcmtravel & businesstravelnews
Corporate travel management company FCM Travel is launching a novel travel platform that is designed to offer a suite of enhanced travel booking and management capabilities to companies with a presence in the Chinese market.
The FCM Platform aims to empower business travel managers to exercise more nimble control over travel policies, impose consistent and comprehensive approval protocols and gain peace of mind in elevated risk management tools. Where core travel management functions are concerned, the FCM Platform promises an array of self-serve options so that users don't have to go through human agents for simple tasks such as alterations in itineraries.
However, travel managers will also be able to call upon live chat and digital assistant services to seek assistance where necessary.
Given the burgeoning importance of China to the global business landscape, FCM Travel's introduction of its new travel platform is a signal of intent from the company to establish itself as the leading travel management company in the country.
The FCM Platform aims to empower business travel managers to exercise more nimble control over travel policies, impose consistent and comprehensive approval protocols and gain peace of mind in elevated risk management tools. Where core travel management functions are concerned, the FCM Platform promises an array of self-serve options so that users don't have to go through human agents for simple tasks such as alterations in itineraries.
However, travel managers will also be able to call upon live chat and digital assistant services to seek assistance where necessary.
Given the burgeoning importance of China to the global business landscape, FCM Travel's introduction of its new travel platform is a signal of intent from the company to establish itself as the leading travel management company in the country.
Trend Themes
1. Enhanced Corporate Travel Management - The FCM Platform offers enhanced travel booking and management capabilities to businesses to have more control over policies, approval protocols, and risk management.
2. Self-serve Travel Options - FCM Platform provides self-serve options to manage simple travel-related tasks such as alterations in itineraries without human agent intervention.
3. Live Chat and Digital Assistant Support - Live chat and digital assistant services are available on FCM Platform to provide assistance to the users.
Industry Implications
1. Corporate Travel Management - FCM Platform offers disruptive innovation opportunities in corporate travel management industry by empowering businesses with more control and self-serve options.
2. Risk Management - FCM Platform presents disruptive innovation opportunities in risk management by offering travel policies and elevated risk management tools for businesses.
3. Artificial Intelligence and Chatbot Development - The introduction of live chat and digital assistant services on FCM Platform can disrupt the AI and chatbot development industry by showcasing how businesses can utilize these services for corporate travel management.
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