The 'NOVA' Training Running Shoes Stay Snug During Activity
Michael Hemsworth — January 20, 2017 — Fashion
References: indiegogo & thegadgetflow
The 'NOVA' training running shoes are a new kind of sneaker that offer enhanced capabilities without adding additional heft to the overall design of the footwear. The all-terrain design of the 'NOVA' sneakers make them capable of being used for running, hiking and even swimming to offer a pair of shoes that can truly go anywhere you do.
The 'NOVA' training running shoes weigh in at just 100-grams and are one of the most lightweight sneaker options on the market. The shoes are purported to thwart odor even after continued use and feature a flexible aesthetic that offers wearers the barefoot feeling. With that said, the 'NOVA' shoes still feature an ample one-inch rubber base sole that provides ample bounce back and support for wearers.
The 'NOVA' training running shoes weigh in at just 100-grams and are one of the most lightweight sneaker options on the market. The shoes are purported to thwart odor even after continued use and feature a flexible aesthetic that offers wearers the barefoot feeling. With that said, the 'NOVA' shoes still feature an ample one-inch rubber base sole that provides ample bounce back and support for wearers.
Trend Themes
1. Lightweight Footwear - Opportunity to create even lighter sneakers for enhanced performance and comfort.
2. All-terrain Design - Potential to develop versatile shoes that can be used for various activities, such as running, hiking, and swimming.
3. Odor-resistant Technology - Chance to integrate odor-thwarting features into footwear for long-lasting freshness.
Industry Implications
1. Athletic Footwear - Disruptive innovation opportunity to revolutionize the athletic footwear market with new lightweight and versatile designs.
2. Outdoor Equipment - Chance to create innovative all-terrain products for outdoor enthusiasts, such as shoes that can withstand various activities.
3. Textile and Material Technology - Opportunity to develop new odor-resistant materials and technologies for footwear and other textile applications.
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