'Trailer Nite' Helps Users Find the Latest Content to Stream
Michael Hemsworth — September 5, 2018 — Tech
References: trailernite & betalist
Many consumers who stream content from services like Netflix will often spend extended periods browsing before they decide on something to watch, so the 'Trailer Nite' platform is positioned as a way to help accelerate this process.
The platform delivers users with fresh previews and trailers of their favorite shows, while also showing them the latest titles that have become available on their chosen streaming platform. Users can seamlessly scroll through thousands of shows and movies and start watching them immediately after they've seen a sneak peek and want to continue streaming.
The 'Trailer Nite' platform addresses the common problem of content overload that often comes with streaming service usage to help offer consumers a way to stop browsing and start watching.
The platform delivers users with fresh previews and trailers of their favorite shows, while also showing them the latest titles that have become available on their chosen streaming platform. Users can seamlessly scroll through thousands of shows and movies and start watching them immediately after they've seen a sneak peek and want to continue streaming.
The 'Trailer Nite' platform addresses the common problem of content overload that often comes with streaming service usage to help offer consumers a way to stop browsing and start watching.
Trend Themes
1. Streamlined Content Discovery - The success of Trailer Nite demonstrates an opportunity for other startups to explore ways to simplify the overwhelming task of browsing streaming services, such as through AI-powered recommendations and personalized curations.
2. Interactive Viewing Experiences - The increasing popularity of interactive media like Black Mirror's Bandersnatch and Netflix's 'You Vs. Wild' indicates a demand for more engaging and non-linear content that Trailer Nite and other platforms could integrate into their offerings.
3. Cross-platform Integration - Trailer Nite's ability to show users the latest titles across multiple streaming services could inspire other companies to create similar platforms that allow for seamless content discovery across differing media sources.
Industry Implications
1. Streaming Services - Streaming services have the opportunity to integrate more interactive and personalized content discovery options to better engage users and increase viewership.
2. Digital Marketing - Companies within the digital marketing industry can leverage Trailer Nite's streamlined content discovery to get their products and promotions seen by more relevant audiences on streaming platforms.
3. Artificial Intelligence - The use of AI-powered recommendations and personalized curations can help other startups and established companies disrupt the way streaming services are traditionally browsed and navigated.
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