Shake Shack and BarkBox Collaborated on a Line of Toys for Dogs
Laura McQuarrie — February 12, 2019 — Lifestyle
References: shop.shakeshack & adweek
Within the last few years, Shake Shack has introduced a few dog-safe edible treats and it continues to dote on pets with its exclusive line of chew toys for dogs with BarkBox.
With BarkBox, the subscription service sharing various dog products on a monthly basis, Shake Shack created treats that are sure to last longer than treats that can actually be eaten by pets. The toys inspired by the burger chain include Frenchie Fries, a Never-Melt Milkshake and a BarkBurger, all of which can be purchased individually or as part of a complete set called 'The Works.'
The Shake Shack-inspired dog toys are designed to look just like the real menu items served to people, right down to the details like the chain's crinkle-cut fries and the colorful sprinkles atop the milkshakes.
With BarkBox, the subscription service sharing various dog products on a monthly basis, Shake Shack created treats that are sure to last longer than treats that can actually be eaten by pets. The toys inspired by the burger chain include Frenchie Fries, a Never-Melt Milkshake and a BarkBurger, all of which can be purchased individually or as part of a complete set called 'The Works.'
The Shake Shack-inspired dog toys are designed to look just like the real menu items served to people, right down to the details like the chain's crinkle-cut fries and the colorful sprinkles atop the milkshakes.
Trend Themes
1. Pet-themed Product Collaborations - Collaborations between brands and pet-themed products offer an opportunity for pet owners to express their love for their pets while increasing brand awareness.
2. Experiential Marketing with Pets - Offering an experience through pet-themed products and services provides a unique opportunity for brands to create emotional connections with customers and their furry companions.
3. Customizable Pet Products - Customizable pet toys and products provide an opportunity for pet owners to personalize their pets' experience while creating a unique marketing opportunity for brands.
Industry Implications
1. Fast-food Industry - Fast-food chains can expand their brand and reach by collaborating with pet product companies to create pet-specific products themed after their popular menu items.
2. Pet Industry - Pet product companies can capitalize on collaborations with popular brands to create unique and exclusive products that appeal to a broad range of pet owners.
3. Retail Industry - Retailers can create customizable products and services that cater to pet owners and create unique marketing opportunities through collaborations with popular pet brands.
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