Casio and Toyota Have Teamed Up on a New Rugged Timepiece
Colin Smith — January 17, 2022 — Autos
References: g-shock & highsnobiety
Casio has teamed up with Toyota to launch a Toyota Land Cruiser-themed G-SHOCK timepiece. This watch is named the 'GWG-2000TLC-1AER,' and it features a design entirely reminiscent of Toyota's Land Cruiser and motorsports as a whole.
This watch features various shades of gray, from a dark-black iron-like design on the bezel to a gray stripe design on the dial. The top of the bezel and the base of the wristband features a gray that is smeared and rugged. This design honors the difficulty and rough nature of the Land Cruiser's motorsports events. For the wristband itself, the design features a dark gray base with splashes of light gray in a pattern that resembles mud being kicked up onto a vehicle while racing in the dirt.
The timepiece is also built to be durable, similar to the vehicle it is based on. The watch features an anti-scratch face, water-resistance up to 200m, and solar power charging to ensure the watch is always powered on when you need it. The Toyota Land Cruiser timepiece is available on G-SHOCK's U.K. website for 779 Euro, or roughly USD 890.
Image Credit: Casio, Toyota
This watch features various shades of gray, from a dark-black iron-like design on the bezel to a gray stripe design on the dial. The top of the bezel and the base of the wristband features a gray that is smeared and rugged. This design honors the difficulty and rough nature of the Land Cruiser's motorsports events. For the wristband itself, the design features a dark gray base with splashes of light gray in a pattern that resembles mud being kicked up onto a vehicle while racing in the dirt.
The timepiece is also built to be durable, similar to the vehicle it is based on. The watch features an anti-scratch face, water-resistance up to 200m, and solar power charging to ensure the watch is always powered on when you need it. The Toyota Land Cruiser timepiece is available on G-SHOCK's U.K. website for 779 Euro, or roughly USD 890.
Image Credit: Casio, Toyota
Trend Themes
1. Brand Collaboration in Timepiece Industry - Opportunity for automakers to collaborate with watch brands and create unique and luxury timepieces that appeal to both their audiences.
2. Rugged and Durable Timepieces - Opportunity for watch brands to create rugged and durable timepieces with features of anti-scratch face, water-resistance, and solar power charging to cater to the needs of active consumers.
3. Motorsports-inspired Designs - Opportunity for watch brands to create designs inspired by the sports and automotive industry to tap into the consumers' passion for racing and driving.
Industry Implications
1. Automotive Industry - Opportunity for automakers to create unique products beyond their vehicles and enter the luxury timepiece industry through collaborations with established brands.
2. Watch Industry - Opportunity for watch brands to appeal to the active and adventurous consumer market by creating rugged and durable timepieces inspired by the automotive and sports industry.
3. Luxury Goods Industry - Opportunity for luxury goods companies to explore new and unique collaborations with other industries to create high-end and exclusive products that cater to their consumers' interests and passions.
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