Toynami Exclusives Features Super Cute, Lovable Toys
Annie Ho — July 15, 2010 — Life-Stages
References: toynami & plasticandplush
Toynami is a company that makes adorable little plushies and toys for kids of all ages. Now from the company comes Toynami Exclusives, a whole new range of plushies.
The Toynami Exclusives colleciton includes Marcy Hellboy Plush (I better see this in my Christmas stocking this year), Futurama's very own Nibbler in a spacesuit, White Sprout Collector's Plush and Mamashibato. Which one of these Toynami Exclusives toys do you want in your stocking?
Implications - The rise of geek culture has been accepted and widely demanded by modern consumers. Companies looking to market their products or campaigns should perhaps look into using geek culture images or themes to better relate to what the average buyer is now looking for.
The Toynami Exclusives colleciton includes Marcy Hellboy Plush (I better see this in my Christmas stocking this year), Futurama's very own Nibbler in a spacesuit, White Sprout Collector's Plush and Mamashibato. Which one of these Toynami Exclusives toys do you want in your stocking?
Implications - The rise of geek culture has been accepted and widely demanded by modern consumers. Companies looking to market their products or campaigns should perhaps look into using geek culture images or themes to better relate to what the average buyer is now looking for.
Trend Themes
1. Geek Culture Marketing - Companies can capitalize on the rise of geek culture by incorporating related themes or images into their campaigns or products.
2. Adorable Plushie Collectibles - The Toynami Exclusives collection demonstrates a growing market for cute and collectible plushies.
3. Nostalgic Character Merchandise - Toynami's feature of classic characters like Nibbler and Hellboy as plushies taps into the trend of nostalgic merchandise for adults.
Industry Implications
1. Toy Manufacturing - Toy companies can invest in creating cute, nostalgic, and popular collectibles to cater to consumer demand for items like the Toynami Exclusives plushies.
2. Entertainment Marketing - Marketers can collaborate with pop culture franchises like Hellboy or Futurama to create exclusive merchandise that caters to fans of beloved characters.
3. Gift and Novelty Retail - Retailers can stock up on cute and geeky items like the Toynami Exclusives plushies to target a youthful and fun-loving consumer demographic.
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