Maharishi is Celebrating Chinese New Year with an Embroidered Tour Jacket
Malika Renee Butss — February 11, 2016 — Fashion
References: maharishistore & hypebeast
As the Chinese New Year product releases continue to roll in, London-based label Maharishi is adding to the celebratory drops with a beautifully detailed tour jacket.
Paying homage to the Year of the Monkey, the British brand juxtaposed its signature aesthetic with graphics that are inspired by Chinese mythology. Re-imagining the Monkey God as two edgy skeletons who are taking over the world, Maharishi creates a contemporary jacket that references a traditional Chinese style. The jacket is lined in DPM: MAH.SAT and features Europe-printed silk and a special NASA-inspired patch that decorates its chest.
Consumers have the choice of purchasing this tour jacket in black, navy or olive tones. The piece is available online while supplies last.
Paying homage to the Year of the Monkey, the British brand juxtaposed its signature aesthetic with graphics that are inspired by Chinese mythology. Re-imagining the Monkey God as two edgy skeletons who are taking over the world, Maharishi creates a contemporary jacket that references a traditional Chinese style. The jacket is lined in DPM: MAH.SAT and features Europe-printed silk and a special NASA-inspired patch that decorates its chest.
Consumers have the choice of purchasing this tour jacket in black, navy or olive tones. The piece is available online while supplies last.
Trend Themes
1. Chinese New Year Fashion - Opportunity for brands to create limited edition products that celebrate Chinese New Year and incorporate traditional Chinese aesthetics.
2. Graphic Embroidery - Use of intricate embroidery techniques to add detailed graphics and storytelling elements to apparel.
3. Cultural Collaboration - Collaboration between brands from different cultures to create unique fashion pieces that merge traditional and contemporary styles.
Industry Implications
1. Fashion - Incorporating Chinese New Year themes in their designs to tap into the growing market of consumers interested in cultural celebrations.
2. Apparel Manufacturing - Developing expertise in intricate embroidery techniques and employing skilled craftsmen to add value and uniqueness to their products.
3. E-commerce - Providing a platform for brands to sell their limited edition Chinese New Year products online, reaching a wider audience globally.
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