The Topshop AW10 Collection is Dark and Moody
Meghan Young — July 14, 2010 — Fashion
References: josholins & stylebubble
Seems like the Topshop AW10 collection is so extensive that one lookbook wouldn't suffice. Trend Hunter recently wrote about one and now I'd like to draw your attention to a more nature-loving, somber depiction of their fall line.
Photographed by Josh Olins, the Topshop AW10 collection certainly takes a quick grunge turn in both style and clothing. Through these dark and moody looks, it seems fall will be gearing up to be a rather melancholy season -- perfect for those ready for reflection.
Photographed by Josh Olins, the Topshop AW10 collection certainly takes a quick grunge turn in both style and clothing. Through these dark and moody looks, it seems fall will be gearing up to be a rather melancholy season -- perfect for those ready for reflection.
Trend Themes
1. Grunge-inspired Fashion - Opportunity for clothing brands to create edgier and moodier looks for fall collections.
2. Nature-inspired Lookbooks - Opportunity for brands to incorporate natural elements in their lookbooks to appeal to consumers who value sustainability and the environment.
3. Melancholic Aesthetic - Opportunity for brands to tap into the emotional aspect of fashion by creating designs and marketing campaigns that evoke sadness and reflection.
Industry Implications
1. Fashion Retail - Opportunity for fashion brands to create unique collections that cater to the individualistic and edgy demands of consumers.
2. Photography - Opportunity for photographers to experiment with capturing nature-inspired and melancholic looks to appeal to brands catering to those aesthetics.
3. Marketing and Advertising - Opportunity for marketers to take a new approach and tap into the emotional aspect of branding by using melancholic and reflective aesthetics in campaigns.
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