But-On Koncept
Alex Covert — March 7, 2008 — Art & Design
References: martin.zampach & dvice
Ever wonder why microwave designs have remained constant through the years? I have. Big. Rectangular. Bulky. I suppose it had something to do with the mechanics of how a microwave works. Perhaps technology can overcome these mechanics and help turn the But-On Koncept into a reality. Here is a circular microwave that loads from the top. Besides the normal microwave functions, it also features a removable inner lining that makes cleaning easy. Oh yeah, instead of white, black, or cream, you can have yellow, orange, or blue.
Trend Themes
1. Circular Microwaves - Disruptive innovation opportunity: Develop circular microwaves with top-loading functionality for easier cleaning.
2. Removable Inner Lining - Disruptive innovation opportunity: Create microwaves with removable inner linings to simplify the cleaning process.
3. Colorful Microwave Designs - Disruptive innovation opportunity: Introduce a range of colorful microwave designs to break away from traditional white, black, or cream options.
Industry Implications
1. Kitchen Appliances - Disruptive innovation opportunity: Redesign kitchen appliances with innovative features, such as top-loading and removable linings, to enhance convenience for consumers.
2. Home Improvement Retail - Disruptive innovation opportunity: Cater to consumer demand for modern and visually appealing microwaves by offering a variety of colorful options alongside traditional designs.
3. Cleaning Products - Disruptive innovation opportunity: Develop specialized cleaning products or solutions tailored to the needs of top-loading microwaves with removable linings, tapping into a new market segment.
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