The Tonk ‘As Long as It Photographs’ Project Captures the Audi
Romina S. Cortellucci — May 17, 2012 — Art & Design
The Tonk ‘As Long as It Photographs’ Project uses vintage photography books to make a working camera; a funny, yet clever adaption. Tonk is the collaborative duo of Swiss artists Taiyo Onorato and Nico Krebs, who create cameras out of any object they come across. These pieces are then featured in its self-published photography magazines, ‘As Long as It Photographs’ and ‘It Must Be a Camera.’
To name a few of Tonk’s other works, it has created cameras out of laptops, tortoise shells and camera cases. The DIY nature of Tonk makes it seem like a snap for any photography fiend. What is really great about this project is all the duo's creations work and are used to photograph captures for its publications.
To name a few of Tonk’s other works, it has created cameras out of laptops, tortoise shells and camera cases. The DIY nature of Tonk makes it seem like a snap for any photography fiend. What is really great about this project is all the duo's creations work and are used to photograph captures for its publications.
Trend Themes
1. Repurposed Cameras - Using everyday objects and repurposing them into fully functional cameras presents an opportunity to tap into the sustainability trend while creating unique and marketable products.
2. DIY Camera Kits - Creating DIY camera kits for photography enthusiasts allows them to build their own cameras and engage in a more hands-on experience, tapping into the DIY and maker trends.
3. Artistic Photography Tools - The Tonk 'As Long as It Photographs' project highlights the potential for creating artistic and visually interesting photography tools, presenting an opportunity to tap into the intersection of art and technology.
Industry Implications
1. Photography Industry - By creating unique and one-of-a-kind camera designs, the photography industry can differentiate itself from competitors and engage a niche audience of photography enthusiasts.
2. Diy/maker Industry - Creating DIY camera kits and repurposed camera designs can tap into the growing DIY and maker trends, offering consumers a more hands-on experience with technology.
3. Art Industry - The Tonk 'As Long as It Photographs' project exemplifies the potential for creating artistic and visually interesting photography tools, providing an opportunity to tap into the intersection of art and technology and offer unique products for niche markets.
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