Andre Saraiva Collaborates on the Colette x Parmigiani Tonda 1950
Charlotte Joyce Kidd — November 6, 2015 — Fashion
References: parmigiani.ch & highsnobiety
This Tonda 1950 watch series is a veritable explosion of design talent, featuring a collaboration between luxury timepiece designer Parmigiani Fleurier, Parisian boutique colette and renowned graffiti artist Andre Saraiva.
The watches take Parmigiani's iconic Tonda 1950 design and give it a modern update. Each one of the elegant timepieces features a theme of 'Love,' 'New York' or 'Paris.' The words are printed onto the watch's face in red and blue graffiti-like lettering. The Love watch has a bold, black crocodile skin strap, the New York edition has a vivacious red leather band and the Paris timepiece's band is done in cool blue with a snakeskin pattern.
These Tonda 1950 watches have a design that remains feminine and playful, while also introducing a bold element of edginess thanks to Andre Saraiva's graffiti designs.
The watches take Parmigiani's iconic Tonda 1950 design and give it a modern update. Each one of the elegant timepieces features a theme of 'Love,' 'New York' or 'Paris.' The words are printed onto the watch's face in red and blue graffiti-like lettering. The Love watch has a bold, black crocodile skin strap, the New York edition has a vivacious red leather band and the Paris timepiece's band is done in cool blue with a snakeskin pattern.
These Tonda 1950 watches have a design that remains feminine and playful, while also introducing a bold element of edginess thanks to Andre Saraiva's graffiti designs.
Trend Themes
1. Graffiti-inspired Watch Design - Explore the trend of incorporating graffiti-like designs into luxury timepieces, adding a bold and edgy element to traditional watch designs.
2. Collaborative Luxury Accessories - Discover the trend of collaborations between luxury brands, artists, and boutiques to create unique and limited-edition accessories that appeal to fashion-forward consumers.
3. City-themed Timepieces - Uncover the trend of designing watches with city themes, allowing wearers to express their love for different cities through their timepiece choices.
Industry Implications
1. Luxury Timepiece Design - The luxury timepiece industry can tap into the graffiti-inspired watch design trend to attract a younger and more fashion-conscious audience.
2. Fashion and Accessories - The fashion and accessories industry can benefit from collaborative efforts between luxury brands, artists, and boutiques by offering exclusive and unique products that cater to niche markets.
3. Tourism and Souvenir Industry - The tourism and souvenir industry can capitalize on city-themed timepieces to provide visitors with stylish and memorable mementos of their favorite cities.
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