The TomTom Letterbox Celebrates Suburban and Outback Australia
Amelia Roblin — February 12, 2012 — Art & Design
References: designbythem & industrialdesignserved
The practice of collecting your mail at the end of your driveway has become foreign to many suburban North American households. The TomTom Letterbox epitomizes the Australian postbox, both in concept and in composition.
Combining the most common elements of the stand-alone mailbox, DesignByThem have produced a generously sized rectangular prism for the primary compartment and paired it with a broad curved top. The open gap beneath this arch is the perfect size for inserting a newspaper, and the main container is fit to receive many letters and packages before it must be unlocked and emptied at the back.
The smooth rounded edges of the TomTom Letterbox give it a generally contemporary appearance, but it's the earthy color scheme that really situates it. The charcoal compartment references long stretches of road, the red and orange emulate the earth, and the green, gray and yellow are reminiscent of dry Australian vegetation.
Combining the most common elements of the stand-alone mailbox, DesignByThem have produced a generously sized rectangular prism for the primary compartment and paired it with a broad curved top. The open gap beneath this arch is the perfect size for inserting a newspaper, and the main container is fit to receive many letters and packages before it must be unlocked and emptied at the back.
The smooth rounded edges of the TomTom Letterbox give it a generally contemporary appearance, but it's the earthy color scheme that really situates it. The charcoal compartment references long stretches of road, the red and orange emulate the earth, and the green, gray and yellow are reminiscent of dry Australian vegetation.
Trend Themes
1. Suburban Mail Collection - Opportunity to develop innovative solutions for modern suburban mail collection, combining functionality and aesthetics.
2. Multi-functional Letterboxes - Disruptive innovation potential in creating letterboxes that not only store mail but also serve additional purposes such as holding newspapers.
3. Natural-themed Design - Design opportunities in incorporating earthy color schemes and rounded edges to create visually appealing and contextually relevant products.
Industry Implications
1. Home Improvement - Home improvement companies can explore creating modern, functional, and visually appealing mail collection systems for suburban households.
2. E-commerce Packaging - Opportunity for e-commerce packaging companies to design innovative letterboxes that can securely store packages of various sizes.
3. Outdoor Furniture - Outdoor furniture manufacturers can incorporate natural-themed design elements to create unique and visually striking letterboxes for residential and commercial spaces.
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