The Tommy Hilfiger Fall/Winter 2012 Campaign Presents One Happy Fam
Romina S. Cortellucci — July 21, 2012 — Fashion
References: usa.tommy & thefashionisto
The Tommy Hilfiger Fall/Winter 2012 campaign is a family affair. This outdoor fashion shoot for the latest Hilfiger campaign reunites the Hilfiger clan of last season's models, including Andre Douglas, Arthur Kulkov, Bernard Fouquet, Marcel Castenmiller, Max Rogers, Noah Mills, Sam Way and Thomas Gledhill. Once again capturing this fashion-forward family is British photographer Craig McDean, who worked with stylist Karl Templer on the shoot.
The collection works with an array of fabulous textures in next season's hottest colors, from hunter greens to canary yellows. Some of the pieces worn by faux-family members appear charmingly upscale, from tweed blazers to striped cardigans. Men, women and children will all agree that the only thing dramatic about this family photoshoot is the outrageously chic outfits contrasted by the outdoors.
The collection works with an array of fabulous textures in next season's hottest colors, from hunter greens to canary yellows. Some of the pieces worn by faux-family members appear charmingly upscale, from tweed blazers to striped cardigans. Men, women and children will all agree that the only thing dramatic about this family photoshoot is the outrageously chic outfits contrasted by the outdoors.
Trend Themes
1. Outdoor Fashion Shoots - Disruptive innovation opportunity: Integrate augmented reality technology into outdoor fashion shoots to allow viewers to virtually try on the showcased outfits.
2. Family-centered Campaigns - Disruptive innovation opportunity: Develop interactive digital platforms where families can create their own fashion campaigns and showcase their personal style.
3. Fashion-forward Color Trends - Disruptive innovation opportunity: Create sustainable and eco-friendly dyeing methods for producing next season's hottest colors in fashion.
Industry Implications
1. Fashion Photography - Disruptive innovation opportunity: Utilize drones for capturing unique and dynamic perspectives in fashion photography shoots.
2. Fashion Retail - Disruptive innovation opportunity: Implement virtual reality technology in fashion retail stores to enhance shopping experiences and enable customers to visualize outfits in different settings.
3. Textile and Dyeing Industry - Disruptive innovation opportunity: Develop sustainable dyeing processes using bio-based materials to reduce the environmental impact of textile production.
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