The New Tommy Hilfiger Collection Was Designed by Gigi Hadid
Katherine Pendrill — August 16, 2016 — Fashion
References: refinery29
Not content to stick to the world of modeling, Gigi Hadid recently tested her hand at fashion design by working on the new Tommy Hilfiger collection. The capsule collection perfectly blends the model's own sense of style with Tommy Hilfiger's casual designs to create garments that live up to the "Things Gigi Hadid Would Actually Wear" promise.
Set to debut at New York Fashion Week this September, the new Tommy Hilfiger collection features a range of garments branded with Hadid's signature style. The collection includes high-waisted trousers, leather leggings and cropped bomber jackets that can be dressed up or down depending on the occasion. The collection also includes personalized denim for those who are looking for something even more unique.
While the collection represents Hadid's first venture into design, the new line is indicative of a larger demand for celebrity-designed collections.
Set to debut at New York Fashion Week this September, the new Tommy Hilfiger collection features a range of garments branded with Hadid's signature style. The collection includes high-waisted trousers, leather leggings and cropped bomber jackets that can be dressed up or down depending on the occasion. The collection also includes personalized denim for those who are looking for something even more unique.
While the collection represents Hadid's first venture into design, the new line is indicative of a larger demand for celebrity-designed collections.
Trend Themes
1. Celebrity-designed Collections - Opportunity for brands to collaborate with celebrities to create unique and coveted fashion lines.
2. Personalized Denim - Potential for customized denim products to cater to individual style preferences and drive consumer engagement.
3. Casual-chic Collaborations - Chance for fashion brands to merge high fashion with casual designs to create versatile and on-trend collections.
Industry Implications
1. Fashion - Fashion brands can leverage celebrity collaborations and personalized denim to attract customers and drive sales.
2. Retail - Retailers can stock celebrity-designed collections and personalized denim to cater to consumers' desire for unique and stylish fashion options.
3. Luxury - Luxury brands can disrupt the market by partnering with celebrities and offering personalized denim as a way to tap into the growing demand for exclusivity and customization.
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