Tom Ford's Milan, Kuwait & London-Only Scents
Marissa Liu — September 2, 2009 — Fashion
References: tomford & a2-2a.blogspot
Tom Ford is releasing three scents that will be available only is select cities. He's named his Tom Ford Private Blends products Italian Cypress, Arabian Wood and Bois Marocain.
Ford created Italian Cypress with notes of cypress, basil, mint and citrus. This gentlemanly fragrance will only appear in the Tom Ford store in Milan. The Tom Ford boutique in Kuwait will carry Arabian Wood which mixes notes such as patchouli, lavender, jasmine, oakmoss and sandalwood. While spice, black pepper, nutmeg, and cypress populate the aroma of Bois Marocain available exclusively at Selfridges in London.
These three city exclusives are all part of the Tom Ford Private Blend perfume collection and will eventually join the twelve other unisex private blend scents.
Tom Ford | Private Blends | Tom Ford Private Blend
Ford created Italian Cypress with notes of cypress, basil, mint and citrus. This gentlemanly fragrance will only appear in the Tom Ford store in Milan. The Tom Ford boutique in Kuwait will carry Arabian Wood which mixes notes such as patchouli, lavender, jasmine, oakmoss and sandalwood. While spice, black pepper, nutmeg, and cypress populate the aroma of Bois Marocain available exclusively at Selfridges in London.
These three city exclusives are all part of the Tom Ford Private Blend perfume collection and will eventually join the twelve other unisex private blend scents.
Tom Ford | Private Blends | Tom Ford Private Blend
Trend Themes
1. City Exclusive Fragrances - Brands can create exclusive fragrances for select cities to increase demand and establish a sense of exclusivity among consumers.
2. Private Blend Perfumes - Developing a collection of private blend perfumes can enhance a brand's image and provide a unique offering for customers to explore.
3. Unisex Fragrances - Creating a line of unisex fragrances can appeal to a broader range of consumers and cater to changing gender norms and preferences.
Industry Implications
1. Fragrance Industry - The fragrance industry can leverage city exclusive scents and private blend perfumes to differentiate themselves from competitors and create loyal customers.
2. Luxury Goods - Luxury brands can use city exclusive fragrances and private blends to showcase craftsmanship and exclusivity and attract high-end consumers.
3. Retail Industry - Retailers can create exclusive lines of fragrances to drive traffic to specific store locations and increase customer engagement with the brand.
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