Panasonic Goes Green during Japan's Tokyo Hotaru Festival
Kevin Young — May 15, 2012 — Marketing
During the Tokyo Hotaru festival in Japan, most people turned their eyes away from the starry night sky and instead focussed on a riverbed of luminous lights.
Panasonic decided to take part in the festival by releasing 100,000 light bulbs into the Sumida River that flows through the center of Tokyo. These Everled bulbs are solar-powered and they illuminated the river with a glowing blue. The Everled bulbs are meant to portray fireflies and also the act of paying homage with the Japanese tradition of floating candles.
The internal Evolta batteries soaked up enough sunlight the day before and turned the river into a floating blanket of bright blue lights. Towards the end of the festival, the floating bulbs were fished out with a net.
Panasonic decided to take part in the festival by releasing 100,000 light bulbs into the Sumida River that flows through the center of Tokyo. These Everled bulbs are solar-powered and they illuminated the river with a glowing blue. The Everled bulbs are meant to portray fireflies and also the act of paying homage with the Japanese tradition of floating candles.
The internal Evolta batteries soaked up enough sunlight the day before and turned the river into a floating blanket of bright blue lights. Towards the end of the festival, the floating bulbs were fished out with a net.
Trend Themes
1. Solar-powered Lighting - The use of solar-powered lighting, like Panasonic's Everled bulbs, provides an eco-friendly and sustainable alternative for illuminating outdoor spaces.
2. Outdoor Light Festivals - The popularity of outdoor light festivals, such as Tokyo Hotaru festival, creates opportunities for companies to showcase innovative and creative lighting designs.
3. Eco-conscious Event Participation - Companies participating in eco-friendly events, like Panasonic joining Tokyo Hotaru festival, can leverage their efforts to enhance their brand image and attract environmentally-conscious consumers.
Industry Implications
1. Lighting Manufacturing - Lighting manufacturers can explore the production of solar-powered bulbs and advanced lighting technologies to meet the growing demand for eco-friendly lighting solutions.
2. Event Planning - Event planning companies specializing in light festivals can incorporate sustainable lighting options and unique concepts to create memorable and eco-conscious experiences for their clients.
3. Green Tourism - The rise of eco-friendly light festivals presents opportunities for the green tourism industry to promote destinations that celebrate sustainability and offer visitors immersive and visually stunning experiences.
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