Tokidoki Record Bling S/S Hoody
References: karmaloop & ohmythatsawesome
Holey smokes, there's a giant hole in the back of this blazing red hoodie!
This sweater from Tokidoki looks like a pretty funky t-shirt when the hood's down, but put it up, and that's when the true awesomeness is revealed! Between the shoulder blades, a portion of the hoodie has been cut out and a giant rain cloud is illustrated around it, with lighting bolts darting down each side.
Implications - While many cleavage-bearing products were once embraced by women, new definitions of conservative femininity are pushing the boundaries of products and services geared towards women. Companies looking to align themselves with these new definitions of femininity should consider backless designs and products that allow women to cover up while still feeling attractive.
This sweater from Tokidoki looks like a pretty funky t-shirt when the hood's down, but put it up, and that's when the true awesomeness is revealed! Between the shoulder blades, a portion of the hoodie has been cut out and a giant rain cloud is illustrated around it, with lighting bolts darting down each side.
Implications - While many cleavage-bearing products were once embraced by women, new definitions of conservative femininity are pushing the boundaries of products and services geared towards women. Companies looking to align themselves with these new definitions of femininity should consider backless designs and products that allow women to cover up while still feeling attractive.
Trend Themes
1. Backless Fashion - The rise of backless fashion clothing for women offers an opportunity for innovative design and practical solutions to changing fashion norms.
2. Gender-neutral Fashion - Traditional boundaries of fashion are blurring as gender-neutral clothing gains popularity, opening up opportunities for designers to create new and innovative designs for all.
3. Sustainable Clothing - Backless clothing innovation can offer eco-friendly options for sustainable clothing by using less fabric and materials for production.
Industry Implications
1. Fashion - The fashion industry can explore innovative design options with backless clothing that align with changing consumer preferences for comfort, style and gender neutrality.
2. Sportswear - Sportswear brands can leverage backless designs to create more breathable and comfortable clothes for workouts, thus revolutionizing the activewear sector with innovative concepts.
3. E-commerce - E-commerce platforms can tap into the backless clothing trend, offering immersive and personalized customer experiences that cater to varying sizes and preferences of consumers.
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