The Together Against Bullying Campaign Urges People to 'Do Something'
Meghan Young — January 7, 2015 — Marketing
Together Against Bullying is a non-profit organization that is striving to prevent bullying and harassment on a larger scale. In order get more people involved, it enlisted the help of ad agency Brad, which is located in Quebec City, Canada. This agency created a series of short animations that illustrate perfectly why it is better to do something.
From feeding one's animal to helping a choking friend, there are many ways in which action is better than inaction. The Together Against Bullying campaign reads, "The worst is to do nothing." Appealing to the masses rather than those who have experienced or directly witnessed bullying, Together Against Bullying encourages communities that a bigger effort is required to put an end to this social epidemic. Or else everyone ends up being a culprit.
From feeding one's animal to helping a choking friend, there are many ways in which action is better than inaction. The Together Against Bullying campaign reads, "The worst is to do nothing." Appealing to the masses rather than those who have experienced or directly witnessed bullying, Together Against Bullying encourages communities that a bigger effort is required to put an end to this social epidemic. Or else everyone ends up being a culprit.
Trend Themes
1. Preventive Advertising - Opportunities for brands and social campaigns to create more action-based content to prevent social issues.
2. Emphasizing Action - Focusing on action rather than inaction to push people towards positive social change.
3. Appealing to Masses - Creating social campaigns that appeal to the broader audience to increase support and awareness towards a social issue.
Industry Implications
1. Advertising - Opportunities for advertising agencies to create more action-encouraging ads that seek to prevent social issues.
2. Non-profit - Non-profit organizations can adopt a similar approach by focusing on more action-based initiatives that encourage people to become part of a prevention effort.
3. Education - There's an opportunity to incorporate action-based programs in educational institutions to encourage social action and prevent social issues from early on.
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