Uber Will Soon Offer a Tipping Feature for Drivers
References: pages.et.uber & theverge
In light of its recent issues, Uber, the embattled former-jewel of Silicon Valley, has announced that it will spend the next 180 days improving the app's experience for drivers, and the first item on that list of improvements is the inclusion of tipping. Beginning today, Uber will including a driver-tipping feature in three cities (Seattle, Minneapolis, and Houston,) with the rest of the US set to receive the feature toward the end of July.
Since its inception, Uber has been vocally opposed to tipping. The reasons for that opposition are widespread, but they include the desire to make rides totally cash free and the belief that riders feel undue pressure if they're expected to tip after a trip. However, Uber's much-publicized troubles with driver morale have forced the app's hand, and programming in a tipping feature is a great way for Uber to appease its workforce.
Since its inception, Uber has been vocally opposed to tipping. The reasons for that opposition are widespread, but they include the desire to make rides totally cash free and the belief that riders feel undue pressure if they're expected to tip after a trip. However, Uber's much-publicized troubles with driver morale have forced the app's hand, and programming in a tipping feature is a great way for Uber to appease its workforce.
Trend Themes
1. Driver-tipping - Opportunity for developing innovative tipping features and payment systems for ride-hailing apps.
2. Improving App Experience - Potential to create user-friendly and driver-centric features to enhance the overall app experience.
3. Driver Morale - Addressing driver dissatisfaction by implementing new features and policies that support their needs and well-being.
Industry Implications
1. Ride-hailing - Opportunity for existing or new ride-hailing platforms to differentiate themselves by offering advanced tipping options and improved driver support.
2. Mobile Payment - Creating seamless and secure mobile payment solutions for driver tips, catering to the on-demand economy.
3. User Experience Design - Demand for UX/UI specialists to create intuitive and user-friendly interfaces that enhance the overall experience for drivers and passengers.
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