Trend Huntress — June 19, 2007 — Autos
References: usatoday
Compact sedans are losing popularity to their sub-subcompact sisters. Sales of the little darlings doubled in the first quarter of this year.
Sales of the Chevrolet Aveo were up 44%. Toyota Yaris, Honda Fit, Nissan Versa, and Hyundai Accent also showed big gains. Sales of larger compacts like Nissan Sentra, Ford Focus, and Honda Civic were down an average of 2.8%. Minis are most popular among younger, single drivers.
Implications - Modern society is centred around simplicity and convenience, and as a result, products across a variety of industries are downsizing. The smaller and more portable the product, the higher the consumption levels, as consumers are looking for products that complement their lifestyles.
Sales of the Chevrolet Aveo were up 44%. Toyota Yaris, Honda Fit, Nissan Versa, and Hyundai Accent also showed big gains. Sales of larger compacts like Nissan Sentra, Ford Focus, and Honda Civic were down an average of 2.8%. Minis are most popular among younger, single drivers.
Implications - Modern society is centred around simplicity and convenience, and as a result, products across a variety of industries are downsizing. The smaller and more portable the product, the higher the consumption levels, as consumers are looking for products that complement their lifestyles.
Trend Themes
1. Sub-subcompact Cars - There is a growing demand for small and portable cars that cater to the convenience and lifestyle needs of consumers.
2. Decline of Compact Sedans - The decline in popularity of larger compact sedans presents opportunities for automakers to focus on sub-subcompact car offerings.
3. Increased Sales of Subcompact Cars - The significant increase in sales of sub-subcompact cars demonstrates the potential for disruptive innovation in the auto industry to shift the focus to smaller and more portable car offerings.
Industry Implications
1. Automobile - Automakers have the opportunity to invest in developing and marketing sub-subcompact cars that cater to the convenience and lifestyle needs of consumers.
2. Consumer Electronics - Consumer electronics companies can learn from the trend towards smaller and more portable products and create smaller, more portable technology offerings.
3. Real Estate - Real estate developers can take into account the lifestyle needs of consumers who prioritize simplicity and convenience when designing and building smaller living spaces.
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