The 'Time' by jehs+laub Rotates Gracefully to Tell Time
Michael Hemsworth — December 18, 2012 — Art & Design
The 'Time' by jehs+laub clock features an almost invisible method of showing the time by doing away with traditional ticking arms and pointed hour hands.
The artistic piece floats on a base that is required to be held in place on a wall for operation. From here, the edge of the 'Time' clock rotates, which in turn moves the minute hand. What's produced is a sundial-like effect with a shadow being cast against the wall behind the clock. While it is relatively simple in design and shape, the 'Time' clock has an elegant appearance that calls to mind much more simplistic timepieces from years passed. If you compare the clock to a standard sundial, the differences are quite minimal.
The artistic piece floats on a base that is required to be held in place on a wall for operation. From here, the edge of the 'Time' clock rotates, which in turn moves the minute hand. What's produced is a sundial-like effect with a shadow being cast against the wall behind the clock. While it is relatively simple in design and shape, the 'Time' clock has an elegant appearance that calls to mind much more simplistic timepieces from years passed. If you compare the clock to a standard sundial, the differences are quite minimal.
Trend Themes
1. Floating Clocks with Rotating Edges - The trend of using rotating edges in clocks that create a sundial-like effect.
2. Minimalistic Timepieces - The trend of using simple and elegant design in timepieces.
3. Invisible Time-telling Methods - The trend of using unique and creative methods to show the time.
Industry Implications
1. Home Decor - The trend of minimalistic and artistic timepieces presents an opportunity for the home decor industry to attract more customers.
2. Luxury Watches - The trend of elegant and simple design in timepieces can inspire the luxury watch industry to incorporate this style into their products.
3. Innovative Clocks - The trend of using unique methods to show time can inspire the clock industry to create more innovative and creative designs.
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